Do you have a Facebook page for your business? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading to find out how you can develop your Facebook marketing strategy.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer prizes or discounts to your users when they like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is very good you can also promote it to those who are not fans.
If you want to only target current customers, use “custom audiences”. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Build a solid fan base on Facebook to succeed with your marketing. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Your conversion rate will climb quickly after you have gained several thousand fans.
Carefully chose your updates. If your updates are boring or off-topic, you’ll lose fans. Updates must be engaging and helpful. Using Facebook Insights will help you learn which updates do well and which are flops.
Try offering exclusives when people “like” your page. You can garner lots of attention via “likes.” You may want to offer a free giveaway to those who like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they like, they will probably not hesitate to “like” you.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Irregular customer interaction also means they will be quite uninterested in your postings. Invest your marketing dollars in a targeted Facebook ad instead.
Of course, you want your Facebook marketing efforts to pay off. So set a monthly goal for a particular amount of products sold. This will help you to increase the amount of money that you bring in. Change your strategy if you aren’t getting the business you are looking for.
Consider creating a Facebook group for you company. Your group can be a place where you and your customers interact with each other. You can alert the masses to a special deal you are running or a new product you have coming out. This is great for you to get to know your customers.
Now you understand how important of a tool Facebook is. The time is now to add your company on Facebook. Even if you have had a Facebook page for awhile, there is always room for improvement. Use what you learned and watch your business progress.