For a lot of folks, Facebook is somewhere to waste their time. But, it really can be an amazingly useful tool in terms of marketing. Tons of people are on Facebook every day. If you are able to reach out to those people then the results will be amazing. This article is going to get you started if you want to use Facebook to your advantage.

You may want to try Facebook ads. Your products or service will only receive so much promotion from your normal postings. If you really want to reach more people, you will need to buy some Facebook ads. They don’t cost a lot of money and they can make quite the difference.

Use custom tabs to make your Facebook page more efficient. You can easily organize the information available on your page so that fans can find it. For instance, if you have a store, you can create a tab just for that.

When a person “likes” your page, reward them with a unique gift or special offer. The more likes you have, the more attention your page will get. Offer an incentive for new people to like your page, something that others are not getting. You could give away a free sample or even a chance in a sweepstakes. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

Of course, you want your Facebook marketing efforts to pay off. Therefore, you should set monthly sales goals. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you are disappointed in your sales, it might be time to make changes in your business strategy.

Always understand what your Facebook page is for. You also do not need to restrict yourself to a single one. Do you use your page to stay in touch with customers? Or perhaps it is so that they may contact you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.

Make sure you update your profile often. If there are changes in your business, you should make these changes to your profile. Having a page with current information will be helpful for your fans. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.

You can use Facebook to reach your goals while others are playing games and sharing quotes. This article should show you that Facebook marketing can change the face of your business. You will be amazed at what you can do when using these tips.