Facebook Marketing Tips That Everyone Should Know

By Karen White in Business Startup

Building a strong Facebook presence is a terrific method of business promotion and customer contact. You should learn everything you can about Facebook marketing prior to kicking off a campaign. You should go over the following article for some helpful Facebook marketing tips before developing your campaign.

Facebook is primarily a means of sharing content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it as such. Compose actual blog postings and make sure your posts are promoted via other channels as well. Facebook can bring you lots of traffic.

TIP! Organize some sort of giveaway to gain attention on your Facebook page. You ought to urge customers to sign up by providing freebies to certain subscribers.

Facebook isn’t necessarily the best choice for all companies. Some segments of the population actually prefer other sites. Before you commit to Facebook, research which networks are most used by your target demographic.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. People will want to get to that information, so they will click Like. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

You need to invest time and effort into your Facebook marketing campaign. Facebook is important and marketing on it will take real effort. If you give the job to a busy person on your team, it might not get the attention it needs. Make sure you use the correct resources so that you get what you need out of it.

TIP! Link all of your published content to your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts.

Determine why you are creating a Facebook page in the first place. It shouldn’t be because everyone else has one. Are you creating it to get a message to your customers? Or is it a way for them to reach out to you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?

Now that you’ve read this article, you should understand the basic requirements for running an effective Facebook marketing campaign. Remember to target the right audience. You’ll be glad you found out about ideas that work before starting your Facebook campaign.

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Facebook Marketing Tips That You’ll Want To “Like”

By Karen White in Business Startup

Facebook has millions of users. You might well be among them. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. Read on for some Facebook marketing tips.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Just be sure you actually follow through or your business will not be trusted.

TIP! Organize some sort of giveaway to gain attention on your Facebook page. You can encourage buyers to join when you offer some free products to your regular subscribers.

Engage your customers by replying to their posts as much as possible. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to all your subscribers, particularly those that have questions and/or concerns.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

You could create a group rather than a page. Facebook groups are a great way to get people to interact more. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

TIP! Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you publish a blog, configure Facebook to automatically include a link and summary of your post.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Be careful about posting about your own business away from your personal pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it’s the kind of attention you want. Only post to another page when it is valuable content. You don’t ever want to be guilty of spamming.

If someone “likes” your page, give them something exclusive. You can garner lots of attention via “likes.” Make it worthwhile to like your page. It could also be something like a sweepstakes. The more benefit they receive, the quicker they will click that button.

TIP! You must have an attention-getting page so that your page is set apart from the rest. You can accomplish this by including a lot of photos and making it very colorful.

If someone takes the time to comment on your wall, give them the courtesy of a response. If a person takes the time to try to reach you, you ought to speak to them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

After reading this piece, you better know how to market your business on Facebook. Use these tips and you’ll be surprised at the success you have. Start now and watch your business grow.