Is it time to get a step ahead of your competition? Are they already marketing on Facebook and you want to as well? Do you wish to out-campaign them once and for all? You’re going to need to put in some effort and find the right information.
Regular interaction is key. Make sure you take notice when people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not ignore your fans, because you would not be very successful without them.
When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Although social media tends to be more relaxed, it is important that you present your business as a professional one. Maintaining a professional tone will help people to regard your business with trust and respect.
Organize some sort of giveaway to gain attention on your Facebook page. Offer these free items to those who subscribe to your page. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site has a blog, include a summary and post links via Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Regulate your page for spam. You can put filters in place that will help you to keep things on track when you are away. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
Never ignore a message that someone sends you. Thank people that answer questions for you or provide other valuable information. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Your conversion rate will be better and your campaign will be less expensive as a result.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can receive a great deal of attention when you post on other Facebook pages. But really consider whether it’s the type of attention that’s best, overall. You should be posting when there is something important to say. Don’t spam others.
Choose your updates very carefully. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Make sure your updates are helpful, educational or entertaining. Facebook Insights can show you what successful updates look like.
The knowledge that you have gathered will give you a leg up on the competition. You can teach them a thing or two about success now! Use the advice you’ve learned here to get started.