Facebook Marketing Tips That You’ll Want To “Like”

By Karen White in Business Startup

The ability to easily contact people around the world is what makes Facebook so popular. You need to use it to market to those millions of users. Keep reading for ideas that you can use on Facebook for your own marketing messages and goals.

Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and turn it into a Promoted Post on your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

TIP! Creating a contest for your Facebook page is something that you can have some success with. Offer these free items to those who subscribe to your page.

Always answer to the comments and questions people send you on Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to articles if they answer questions posed on your site.

Improve the Facebook marketing interface of your page using custom tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Make sure to build a fan base when marketing on Facebook. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you reach that goal, you get more followers from promotions.

TIP! Consider when it’s best to post on pages outside of your brand’s official pages. If you post on someone else’s page, it can lead to attention.

Choose your updates very carefully. Subscribers will get bored if your updates contain no value. Your updates should be educational, helpful or entertaining. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. These clients only show up every now and then, so they are not interested in following daily posts. Try making your ads on Facebook.

Respond to any comments in your inbox or on your wall. If someone reaches out to you, they deserve to be acknowledged. It’s like a phone call: you would never leave it at a message left on your machine, would you?

TIP! Use care in selecting your updates. If your updates are boring or off-topic, you’ll lose fans.

Instead of ignoring Facebook and its marketing potential in improving your business, embrace the fact that this method is very effective. Whether your a start-up, or large corporation, Facebook marketing can work for you. Keep this tips in mind to take full advantage of Facebook marketing.

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