Marketing with Facebook provides easy strategies and a huge audience. Rather than ignoring how powerful it is, you should learn what you can about it so you can market with it. The following tips will help you get a jump on marketing with Facebook.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Don’t let spam overrun your page on Facebook. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and then turn change the status to “Promoted Post”. You may find yourself with new followers if its a great offer.
When you use custom audiences, you are able to target your ads to them by using their email addresses. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Do not talk about things that you cannot connect with your brand. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Utilize personal accounts in order to talk about personal endeavors.
Put in real work to keep your fans up to date on your page. This does not mean posting 5 times a day, but it does mean regular updates. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
Don’t use sub-standard photos when you are adding them to a Facebook page. These photos need to have something to do with your business. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.
Your website and your Facebook page should mimic one another. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. It helps people relate your brand to your page. When the two are unalike, people will be confused.
Despite its newness, Facebook is an amazingly powerful marketing tool. Take advantage of all it has to offer. Use these tips and you’ll get great results.