Sunday is when people go looking for coupons. You have to use a quote if you want to engage people; that’s what common wisdom says. False information is found online, so how do you know what is true about Facebook marketing? The information in this article can help you do this.

Offering contests is an effective way to increase your fan base. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always actually send the prize or you’ll ruin your reputation.

A great way to interact with your subscribers is to respond to their comments on your wall. Therefore, you will need to pay attention to all postings received. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Host a giveaway to generate attention. Offer free samples to your subscribers who share your information with others. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Use the custom tabs on Facebook for greater efficiency. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, use a custom tab for any contests you might run.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Make sure to put your current audience in the forefront of your priorities. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respecting your audience will lead to a successful marketing campaign. This is very rewarding, so don’t neglect your fan base.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. These clients only show up every now and then, so they are not interested in following daily posts. You should definitely be focusing on targeted Facebook ads.

With this basic understanding, you can add research that will enable you to reach the audience you want. Remember these tips as you go forward. Put them to use to come up with a successful plan.

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