Marketing on Facebook starts with a strong presence. Before you embark on a marketing campaign, however, you should know what you are doing. This article will show you the way.

It is important that your posts are always professional. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. People are going to trust your business when you remain professional.

Give Facebook advertisements a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To achieve real results deep into your customer base, Facebook ads may be ideal. They are inexpensive and can pack quite a marketing punch.

Never let a Facebook page get overridden by spam. Employ filters that can keep tabs on your page even if you’re not logged in. Page administrators are able to put keywords in that will be filtered out.

Consider creating a group instead of a page. Groups are like little communities where your fans can interact together. You can use both of these options to keep your customers informed about and involved in your business.

Make sure that you stay active answering the questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

The key to successful marketing with Facebook is having a strong base of fans. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. The interest in your products will automatically start to skyrocket once that threshold is reached.

Treat your old customers well. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. You have to respect your audience if you want to be successful with Facebook marketing. This is very rewarding, so don’t neglect your fan base.

An effective marketing strategy is to offer a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. Don’t give away anything expensive; just make it something that your fans will want.

Now you should understand what it takes to have a successful campaign. You now need to target these techniques towards your own audience. Use what you learned here and your campaign will have a higher chance of success.