It’s important to stay up to date when you are advertising your business. Facebook is incredibly popular, and anyone who wants to advertise to many people quickly and easily needs to get on Facebook and do exactly that! The information in the following paragraphs will help you craft an outstanding Facebook marketing campaign.

Offering contests is an effective way to increase your fan base. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you come through in awarding your prize, or no one will trust you again.

All content that you post online should be linked from the Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Give Facebook advertisements a try. Normal posts to your Facebook page will only promote your products to your current followers. To extend your reach, use ads to reach outside your normal followers. They are inexpensive and can add another dimension to your Facebook marketing.

Never let a Facebook page get overridden by spam. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Custom audiences allows you to personalize the emails that you send. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

The first step to success with Facebook marketing is having a solid base of fans. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit that number, your conversion rates will soar.

Consider buying some Facebook ads. These can be customized for people of a specific gender or age to see them. You can use your own budget, doing as little or as much as you want to do. There isn’t a huge contract either. The ad can be paused, discontinued or deleted at any time.

Instead of overlooking what Facebook has to offer, consider some of the many benefits it can provide to your business. Since Facebook has such a diverse group of users, the marketing potential is truly unlimited. Keep these tips in mind if you want the best results!