Everyone has an opinion on the best way to use Facebook as a marketing tool for your business. It may be tempting to follow the trends, but this may not be the solid foundation you are looking for. This piece will explain the fundamentals necessary for achieving real success.

Contests are a good way to market and get new followers on Facebook. Offer prizes or special deals to those who like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Reply to people when they post on your page. Monitor you wall regularly, and reply to any @ messages. Share your thoughts, particularly if it is a customer service issue.

Facebook Ads

Give Facebook ads a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To get real reach into your channel, you are going to want to purchase some Facebook ads. They don’t cost too much, but they are effective.

Keep spam off of your Facebook page. Sites that are riddled with spam can end up turning potential customers off. Page administrators can add keywords into the tool that will help keep things filtered.

Check comments on your Facebook page regularly and respond promptly. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. If you have a page on your site that holds the information they need, share the link with them.

You must build a healthy Facebook fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Do not follow the Facebook marketing trends out there. Fortunately for you, this article focused on effective advertising techniques instead of feeding you dubious tips about Facebook trends. You will find out that your marketing will be the best it can be by using these tips.