Facebook has millions of users. You might well be among them. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. Read on for some Facebook marketing tips.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Just be sure you actually follow through or your business will not be trusted.
Engage your customers by replying to their posts as much as possible. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to all your subscribers, particularly those that have questions and/or concerns.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
You could create a group rather than a page. Facebook groups are a great way to get people to interact more. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Be careful about posting about your own business away from your personal pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it’s the kind of attention you want. Only post to another page when it is valuable content. You don’t ever want to be guilty of spamming.
If someone “likes” your page, give them something exclusive. You can garner lots of attention via “likes.” Make it worthwhile to like your page. It could also be something like a sweepstakes. The more benefit they receive, the quicker they will click that button.
If someone takes the time to comment on your wall, give them the courtesy of a response. If a person takes the time to try to reach you, you ought to speak to them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
After reading this piece, you better know how to market your business on Facebook. Use these tips and you’ll be surprised at the success you have. Start now and watch your business grow.
