Establishing an effective Facebook presence is an essential part of gaining new customers and retaining existing customers. This will keep your business current and contemporary. Read this handy article for useful information when creating your Facebook marketing campaign.
Consider holding online contests as a means of your Facebook marketing plan. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Show proof that you have awarded the prize after the contest ends.
Use a contest to build talk about your brand. Encourage your visitors to join your page in order to be eligible for some free products. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Any content published online should be linked to your Facebook page. Link post summaries of blog entries from your site onto Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Create custom tabs on your business Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
It can be helpful to be active on other Facebook pages instead of just your own. Posting on another page gets attention. But really consider whether it’s the type of attention that’s best, overall. Make postings on other Facebook pages only if you have worthy content. Don’t spam others.
Be sure your posts are valuable. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Now that you have read this article, you should be more aware of how to create an effective Facebook marketing campaign. Remember to target the right audience. Spend some time learning about marketing with Facebook before beginning in earnest.