It’s probably safe to say that your friends and siblings are on Facebook. Maybe your parents or grandparents even have a Facebook page. But do your customers have a Facebook account? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.
A great way to interact with your subscribers is to respond to their comments on your wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply right away, particularly if the posting included a complaint or customer service request.
You should give a product or service away to get people interested. Offer free samples to your subscribers who share your information with others. Make your winners viewable to maintain the legitimacy of your contest.
It is important that your published online content is linked to your Facebook account. If you write a blog, make sure that new posts appear on Facebook. Also, use your Twitter page to link up to Facebook.
Try very hard to make your Facebook page more unique and memorable than others. Put up neat visuals or add some color. These types of pages certainly do attract more attention.
Consider creating a group instead of a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. This will also give you the ability to inform your subscribers of updates.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Know when to post about your business outside of your own Facebook page. You can gain lots of attention by doing this. Make sure you’re seeking the right kind of attention. You should be posting when there is something important to say. Avoid spam at all costs.
Make sure that you focus on quality when updating your page. People will lose interest right away if you are not posting any valuable content. They want to read something interesting or that entertains them. Using Facebook Insights will help you learn which updates do well and which are flops.
In return for a “Like”, provide an exclusive reward. You can glean a lot of attention through Facebook likes. Giving a gift in return is good marketing. It is something that you can give to everyone or offer a sweepstakes. If they know they can get something they want, they will like it without hesitation.
Facebook is a wonderful tool to reach the masses for your company. Use these tips to do a campaign that will blow the socks off your customers. The more you spend on it, the more you will make.