The best day to post coupons is on a Sunday. If you want a post which engages your audience, include a quote. Many falsehoods, like the ones previously listed, are circulating the web, so how do you know how best to handle Facebook marketing? If you read this article, you’ll be able to do that if you use it to your advantage.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or special deals to those who like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Facebook Offers is a great way to promote freebies and contests you offer on your site. Just set the offer and choose to make a Promoted Post. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Build a solid fan base on Facebook to succeed with your marketing. You don’t need to spend much money until you’ve gleaned 5K fans or so. Once you gain a large following, you marketing efforts will become much easier.

Consider buying some Facebook ads. You can customize your ad by having people of a certain age or gender view it. You are also able to keep the ad within a particular budget, spending however much you want. And best of all, you are not committed long term. The ad can be paused, discontinued or deleted at any time.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers often come and go at random and will not be following posts. Invest in targeted Facebook ads instead.

Your posts should include valuable content. Basically, your readers should gain something out of every single one of your Facebook posts. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Consider creating a Facebook group for you company. That can be a meeting place where you are able to answer questions and where you and customers can interact. You can give your customers valuable information and let the whole group in on deals and promotions. You can quickly get to know some of your customers.

After reading this article and knowing more about Facebook, you are able to start your research and determine how you can best reach your target market. These tips will take your knowledge to the next level. Use the tips to set out strategies that will help you reach success.