You probably have quite a few family members on Facebook. Grammy and Mama might be on Facebook, too! Are your customers there too? Keep reading for information on how to conduct a successful Facebook marketing campaign.
Always use a professional tone when posting on your business’s Facebook page. You can be a bit relaxed but make sure you are still professional. Presenting a professional way of speaking will inspire respect and trust from your customers.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Link your Twitter and Facebook pages to have your tweets posted on your page.
Facebook needs to be thought of as a place to share with people. Facebook isn’t just for chitchat, it can also be a serious content platform. Realize this. You can even use Facebook to promote your articles or blog posts. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Make sure to build a fan base when marketing on Facebook. Not too much investment should be put into any promotions until you have thousands of fans. After that, you are sure to see a big jump in conversion rates.
Look into a Facebook advertisement to sell your product. Ad customization options for age, gender and more can help you. You can also make sure you stick to a budget. Also, there is not any long-running commitment involved. Your ad can end when you choose.
Offer an exclusive deal to those that “like” your page. New likes have the opportunity to draw a lot of attention to your page. You can give away coupons for your product or maybe free samples. You can run a contest or provide it to anyone who Likes your page. People are more likely to respond to your requests if you give them an incentive that is worth their time.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Your customers will want to read your posts everyday on Facebook. Spend your money on more targeted Facebook ads.
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. This website is a great place to start with, but there are other sites out there that cater to different people. Do some homework to find out where your niche audience spends their social media time.
You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more you spend on it, the more you will make.