It’s probably safe to say that your friends and siblings are on Facebook. Almost all of your loved ones are probably on this website. Do you think it is likely your customers are on the social media website? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.

Be sure that all of your online content is linked to and from Facebook. If you write a blog, make sure that new posts appear on Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

You don’t necessarily need a page, a group may be better for you. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You could even set up both a group and a page if you would like and if it makes sense for your business.

Custom tabs can help you get more accomplished on your Facebook page. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. When you run a contest, put it on its own tab, for instance.

Build a solid fan base on Facebook to succeed with your marketing. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that, you are sure to see a big jump in conversion rates.

Make sure to put your current audience in the forefront of your priorities. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. You should ensure that your audience feels appreciated. Communication leads to a great relationship with your customers.

Know when to post about your business outside of your own Facebook page. You can gain lots of attention by doing this. You need to make sure it is good attention. Post when you want to say something that’s worthwhile. Don’t ever spam!

Be very carefully about the updates you post. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Give them information they want, like how-tos or humorous posts. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Use these tips to do a campaign that will blow the socks off your customers. You will get better results when you give more effort.

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