To be able to run a successful small business, you need to discover more about your customers, your competitors as well as your market. Industry analysis is the procedure of examining information to help you understand which services and products have been in demand, as well as how to become more competitive. Market research can also provide important insight to assist you to:
Reduce business risks
Spot recent as well as imminent challenges within your marketplace
Identify sales opportunities
Tips on how to Conduct Market Analysis
When you start your enterprise, be aware of the basics connected with market place analysis by simply following all these measures:
Identify Recognized Federal Sources of Sector and Business Info
The united states government supplies a wealth of information and data about corporations, sectors plus monetary issues that will help during conducting market exploration. All these options offer beneficial details pertaining to customers in addition to contenders:
Income and Earnings
Identify Additional Sources of Analysis
Trade organizations, business enterprise newspapers, academic institutions and various third parties collect and examine research information with regards to business developments. Utilize Internet in addition to database queries to seek out details relevant to where you are and marketplace.
Understand the Global Market place
Today’s economic climate is actually a globalized market, consequently it’s important to be aware of the intercontinental aspects that have an impact on your company. These resources allow you to analyze prospective international market segments with regards to your merchandise:
Market Research Guidebook intended for Exporters
Identifies helpful information for company proprietors attempting to sell their goods to foreign countries.
Country Market place Research
Reports on trade factors inside countries worldwide.
Assists U.S. firms discover new international business relationships.
As you open the doors of your business for the very first time you will be struck with the responsibility of making decisions. They will come from every direction and it will seem incredibly overwhelming. Each and every choice you make could have a significant impact on your business, and making the right decision could determine whether or not your company lives to see tomorrow.
Though this may seem daunting, there IS in fact something that you can do about it. Rather than making all of those choices on your own, you should consider taking on a business mentor.
The Role of a Business Mentor
So what is a business mentor exactly? How do they help you? The thing to remember about business is that no matter what you are facing and no matter how hard it seems, there is someone who has been there before, and they have not only faced the challenge; they have actually succeeded. Now there are those who might say that the best way to overcome a challenge is to take it on yourself, but seriously, why do that when someone can just give you the answer and you can move on? A business mentor is exactly the person to do this, and they will help you with no benefit to themselves other than the satisfaction of seeing you succeed.
The Process of Finding a Mentor
Government Based Mentors
Believe it or not there are actually a number of government organizations that will help you to find a mentor, especially as a small business owner. These mentors can be obtained either online or in person:
- SCORE: This organization is sponsored by SBA and provides free, confidential mentoring to the aspiring business owner. This is accomplished through a nationwide network of executives, leaders, volunteers, etc. SCORE is a multipurpose organization, providing mentoring either online or in person, whichever is more convenient for you.
- SBDC’s: This is a small business development center, and it is designed to help small business owners find their footing. With an SBDC you can obtain financial counseling, marketing advice, and other guidance. In fact, some SBDC’s will actually assist with information technology, manufacturing, etc. There is a lot to learn, but there is no reason or you to learn it by yourself.
- WBC: It is recognized that women may have unique needs in business, particularly in the entrepreneurial side of things. A Women’s Business Center will help women to start and grow their small business with the aid of nearly one hundred educational centers. This source of support is particular key if you’re thinking of pursuing one of the much sought after business grants for women.
- Veteran’s Business Outreach Centers: The centers supply veterans with small business development services such as business coaching, consulting and mentorship.
- Minority Business Development Agency: specialized advisors help minority and underserved population company owners gain access to contracts, market research, capital and entrepreneurial consulting and mentoring.
Looking for more? Don’t worry, there are plenty of additional programs out there to provide assistance, all of which can be found at Business.USA.gov.
Taking Advantage of Trade Associations
There are many trade associations that work to offer mentor services which will undoubtedly help you to build your business with little to no problem. Typically, such programs will be conducted through one on one mentoring sessions, and there are also group sessions for those who are interested. For an even better experience, business owners can be connected with several different mentors.
Government Contractors Mentoring
Selling to the federal government is an entirely different task and you might need a special mentorship to participate in such business transactions. The General Services Administration does provide a program which will encourage the larger contractors to aid small businesses in their endeavors.
Inside Your Own Network
They say it’s “all in who you know”, and that is not incorrect. Do you have an old boss that inspired you? What about friends or acquaintances? You can’t be the only person you know that has ever tried to start a business, and perhaps some of your network has been successful. In this case, you should seek advice from within and make sure you follow the words of those who have already made success for themselves.
One on One with a Mentor
Once you do make the leap of faith and start speaking with a mentor, make sure that the relationship ill be mutually beneficial, and of course, mind the following tips:
- Don’t waste the mentor’s time by not being prepared!
- Know how to run your business properly; your mentor should not be running the business or making decisions for you.
- Plan everything in advance. Before your session is actually scheduled, make sure you plan every single thing in advance such as your business goals, obstacles you are facing, or even regulatory requirements that you donít understand. This goes hand in hand with being prepared and not wasting the mentor’s time.
- During the session, make sure that you take notes and review them later on.
- Finally, when the session ends, thank the mentor for their time and assistance.
You’ve begun to investigate funding for a small enterprise. You started talking to friends and family, banks and even looked into the possibility of business grants for women. But, do you really have what it takes to run your own business?
Starting your own business can be an exciting and fulfilling adventure. It can certainly offer many advantages like actually being your own boss, setting up one’s own routine and earning money doing activities that love. Nevertheless, learning to be a productive business person calls for extensive planning, imagination and diligent work
Think about whether you possess the required qualities and abilities often related to successful small business owners:
- No problem with taking risks: Being your own boss means you’re responsible for handling challenging decisions. Entrepreneurship involves uncertainty. Are you someone refrain from uncertainty at all costs? If that’s the case, then entrepreneurship is probably not the perfect life pursuit to suit your needs. Do you like the thrill relating to taking calculated risks? Then you should read more.
- Self-aware: Entrepreneurs need to make a whole lot of decisions independently. If you learn you can depend on your intuition – and you’re unafraid of obstacles every so often – there’s a chance you’re on your way to becoming an business owner.
- Engaging: You could have the biggest concept on the planet, but if you are not able to sway buyers, workers along with future banks or business partners, you may find business building to be challenging. If you enjoy presenting and public speaking, interact with new people with ease and find you construct compelling propositions based in facts, it’s doubtless you’re ready for making the innovation come to life.
- Adroit at negotiation: As a entrepreneur, you have got to negotiate everything from rental agreements to contract terms to pricing. Refined negotiation expertise will help you reduce costs and keep your small business operating smoothly.
- Creative: Are you able to imagine innovative ideas? Do you envision completely new different ways to remedy challenges? Business owners need to be able to think innovatively. For people with experience on the way to profit from modern options, business ownership may be a good match.
- Sustained by many others: Prior to starting a business, it’s crucial that you have a powerful support system in place. You’ll have to make many critical actions, mainly in the first few months of opening up your business. Unless you have a very good support network of individuals that may help you, give some thought to looking for a business mentor. A mentor is normally somebody that has experience, successful and willing to deliver guidance and advice. Study the Measures to locating a Mentor document for help on getting and working with a a mentor.
Continue to think you may have what it takes to become a business owner and begin a new organization? Great! Finally contemplate these twenty questions to help ensure you have considered the most suitable financial and business details.
Folks everywhere seem to truly love Facebook. This results in a nearly unlimited audience when you use Facebook marketing strategies. Like the idea of marketing on Facebook? Read on for some great tips you can use.
Any content published online should be linked to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Facebook ads are a great place to start. Regular posting, while valuable and beneficial, only goes so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are not expensive, and can make a substantial difference.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Don’t neglect the audience you already have. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. In order to market using Facebook, your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
Carefully chose your updates. If you don’t share content that has value, you won’t keep fans very long. Your content should entertain, educate or offer some help. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
As discussed, people from all demographics and backgrounds are on Facebook. If you market your wares on Facebook, you might be astounded by your success. Just utilize the advice in this piece and get ready to succeed.
Do you have a large number of family and friends who are already using Facebook? Most people use Facebook to stay in touch with friends and family. Are your customers there too? If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.
You need to interact with your customers so that you are in touch with them. If you have people posting to your page, pay attention to them. Lots of successful companies have implemented useful marketing strategies from their consumers. Your fans are the reason for your success, so never make the mistake of ignoring them.
Make sure any content you publish is linked through your Facebook. For example, link a summary of your blog onto Facebook if you have one. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Facebook marketing involves making sure your page is memorable to users. This can be done by creating a more colorful page and adding things like lots of photos. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
You should think about the opportunities on Facebook with direct advertising. Make your ad targeted to a certain gender or age. You can also set a budget for yourself so that you spend as little or as much as you can afford. This is a valuable tool as you do not have to commit funds long-term to the advertisement. When the promotion is over, you can put an end to your ad.
Everything you put up on Facebook needs to have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
Be sure that you’re trying hard to put a personality behind your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Show some personality, but stay professional.
Try finding thoughtful leadership opportunities. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Answer questions at every opportunity, and comment on relevant pages. This gains exposure for the brand, which will lead to more fans.
Allow clients to post comments and thoughts on your page at all times. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Use your own experiences on Facebook to help you determine what your customers want. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. You will see a correlation between increased profits and effort put in.
A great marketing campaign can make a business highly profitable, and there’s no better place to market than Facebook. This site can help you quickly grow your company. Learn what you can do in the article that follows and use the tips it contains.
Always reply to comments posted on your wall to give followers a sense of connection with you. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. This is particularly important if the comment that has been left for you is negative.
Giveaways are a great method of drawing attention to your page. Get people to join by enticing subscribers with some free items. Make your winners viewable to maintain the legitimacy of your contest.
Be sure and answer all questions that people post on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Additionally, post a link to an article on your site if it can answer their questions.
The key to successful marketing with Facebook is having a strong base of fans. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Large numbers of fans will cause the rate of conversation to skyrocket.
Think about purchasing a Facebook ad. Ad customization options for age, gender and more can help you. You may also use a given budget and do a lot or a little as you can manage. There isn’t a huge contract either. You are able to discontinue your ad at any time.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. There is no reason for these customers to see the daily happenings at your company. Instead, pay for Facebook ads that target customers for you.
Give your audience spots to sign up on the Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Also, you can hold contests where you give away free things.
When you need to make changes in your business, you have a great deal of pressure for those changes to happen. Start your Facebook marketing campaign and watch your business change for the better. The advice you’ve read should give you a definite advantage.
A strong Facebook presence is a great tool for connecting with customers and promoting your brand. However, it is imperative that you understand Facebook marketing before you launch your campaign. Read this handy article for useful information when creating your Facebook marketing campaign.
Creating a contest for your Facebook page is something that you can have some success with. You should encourage your customers to join by offering a few free products to some of your subscribers. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. You can make a colorful or photo-heavy page. Plain pages don’t get the attention professional looking pages do.
A page is great, but a group might be a better idea. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
Utilize custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. For instance, when you have a contest going on, make a tab for just content info.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. No one will bother following your daily posts if they don’t buy from you frequently. Invest your marketing dollars in a targeted Facebook ad instead.
Immediately answer any questions and comments that your followers post on your Facebook wall. If someone takes the time to contact you, it is important that you talk to them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
It may not be the case that the Facebook medium is your best marketing option. This website is a great place to start with, but there are other sites out there that cater to different people. Before starting your new campaign, do some research into your target audience and which social network they prefer.
Never share updates that don’t relate to your field. Take care when posting about current events so as not to bore or offend any followers. If you must talk about other stuff, do it on your personal page.
You may hit a few stumbling blocks when you first start into your Facebook marketing forays. One way to begin is by placing the Facebook button on your site. This can lead visitors to your site without you doing a lot of extra work. Once they like your Facebook page, you can give updates on your business.
Now you should understand what it takes to have a successful campaign. You can use the tips above to develop strategies that will make you successful with your niche audience. Use what you learned here and your campaign will have a higher chance of success.
Facebook marketing offers the dual appeal of being easy to use and having a wide, varied audience. Instead of neglecting its many benefits, make sure to make it a part of your marketing plan. Read on for Facebook marketing tips to see what it can accomplish for your business.
You need to interact with your customers so that you are in touch with them. Take everything that is posted into consideration. You can alter your marketing ideas to match what your customers want. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your conversion rate will be better and your campaign will be less expensive as a result.
Don’t forget about your existing audience. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. If you want to do well with Facebook marketing you are going to have to respect your audience. This will help fortify your brand and personality.
The goal of Facebook marketing is to increase your overall profits. You can track your success by setting a monthly goal for your sales. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Monitor your progress and tweak your strategies when you find they are not effective.
Get more followers by hiding content from those that aren’t fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Leave a good portion of your content visible for both SEO and enticement.
Create a group related to your business. This could be a place where your business could field questions and encourage customers to interact with one another. You can give your customers valuable information and let the whole group in on deals and promotions. This is a really good way to engage your customers.
Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. You need to use it for your own benefit today. These tips will ensure that you get the most out of Facebook for your business.
Is it time to get a step ahead of your competition? Are they already marketing on Facebook and you want to as well? Do you wish to out-campaign them once and for all? You’re going to need to put in some effort and find the right information.
Regular interaction is key. Make sure you take notice when people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not ignore your fans, because you would not be very successful without them.
When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Although social media tends to be more relaxed, it is important that you present your business as a professional one. Maintaining a professional tone will help people to regard your business with trust and respect.
Organize some sort of giveaway to gain attention on your Facebook page. Offer these free items to those who subscribe to your page. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site has a blog, include a summary and post links via Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Regulate your page for spam. You can put filters in place that will help you to keep things on track when you are away. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
Never ignore a message that someone sends you. Thank people that answer questions for you or provide other valuable information. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Your conversion rate will be better and your campaign will be less expensive as a result.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can receive a great deal of attention when you post on other Facebook pages. But really consider whether it’s the type of attention that’s best, overall. You should be posting when there is something important to say. Don’t spam others.
Choose your updates very carefully. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Make sure your updates are helpful, educational or entertaining. Facebook Insights can show you what successful updates look like.
The knowledge that you have gathered will give you a leg up on the competition. You can teach them a thing or two about success now! Use the advice you’ve learned here to get started.
Communicating with those interested in your niche is one way to take advantage of Facebook. Social media sites are something that tons of people use because they enjoy using them to socialize. Use Facebook to market effectively thanks to the advice below.
See if Facebook advertisements are a good fit. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Purchasing Facebook ads will help you reach your goals. They aren’t pricey and they can help.
One great way to get people to pay attention to your brand is to give away something. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. Don’t give away anything expensive; just make it something that your fans will want.
Be selective when it comes to posting updates. Subscribers will get bored if your updates contain no value. Every piece of content you post should either be helpful, educational, or entertaining. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Increased product sales are the primary purpose of a Facebook marketing campaign. You should set monthly goals to reach in sales. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Hide some of your page’s content from those who haven’t Liked the page yet. People will want to get to that information, so they will click Like. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Ask your fans for advise about various decisions you need to make about your company or business. Customers love to feel important. There’s no better way than to get your community involved in making decisions for your company. For example, as a blogger, you might ask your audience what types of posts they want from you.
Use real resources when marketing on Facebook. Facebook is a huge deal and it will help to expose your company to many people. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Allocate real resources to it to get the most out of it.
Make sure you have a good personality with your posts. If you are boring they will thing your product is too. Always stay professional though, to keep people feeling secure in your brand.
It’s imperative that you keep your audience up-to-date. Regularly update your page, at least once a day. Your updates should have lots of content and contain information customers are interested in.
Do you want to turn social media into a marketing success? Social media like Facebook is well loved, so you should use this to your advantage. Apply the tips you’ve just read, and grow your customer base.
Does your business have a Facebook presence? If not, you are neglecting lots of potential customers. If you do have it, make sure you are doing it the right way. Keep reading if you want advice on how to use Facebook marketing to your advantage.
Reply to followers when they write something on your wall. This means checking you wall for questions or comments regularly. Reply right away, particularly if the posting included a complaint or customer service request.
You should give a product or service away to get people interested. Offer free products or discounts to subscribers when they join. Make your winners viewable to maintain the legitimacy of your contest.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Also, use your Twitter page to link up to Facebook.
Avoid allowing spam to take over your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. If you have different page administrators, they can help you with this.
Facebook is a great place to share information. It’s for more than sharing photos and playing games. Realize this. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook can drive a ton of traffic to your sites.
The most important first step to Facebook marketing is to build a solid fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.
Buy a Facebook ad. You are able to customize your ad so that only one gender or a certain age group can see it. You will also be able to set up a budget so you can advertise only as much as you’d like to. And best of all, you are not committed long term. You can stop your ad whenever you want.
If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You should now have all that you need to begin your Facebook marketing campaign. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. Use these tips to get started.
When you market on Facebook, you will hear many tales on the best things you should do. Trends may temp to, but they aren’t what is needed to effectively market your business. The following article can help you get started.
Organize some sort of giveaway to gain attention on your Facebook page. You should encourage your customers to join by offering a few free products to some of your subscribers. Put the list of winners on your wall, and keep doing this every time you have a contest.
Custom audiences allows you to personalize the emails that you send. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
One important thing you have to do is to develop a Facebook fan base that’s solid. You don’t need to spend much money until you’ve gleaned 5K fans or so. If you have that may fans, you can see some real success.
Never neglect your existing base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. For a stronger Facebook marketing campaign, your audience should feel respected. Communication leads to a great relationship with your customers.
Carefully choose your updates to create more interest. Updates with valuable content will prevent your subscribers from drifting away.. They should offer help or be educational or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
In exchange for a “like”, give your visitor a reward. The more likes you have, the more attention your page will get. Try offering something exclusive and free to people for “liking” your page. This will grab people’s attention rather than asking them to like the page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Give your audience a spot on where they can sign up to your Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. You could have a contest, or just give away a freebie.
Be sure folks are able to “share” content via your Facebook presence. The more valuable your content, the more likely people are to read it. Facebook is great for sharing and connecting information and people. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Do not follow the Facebook marketing trends out there. This article will delve into sound marketing techniques to improve your brand. You will find out that your marketing will be the best it can be by using these tips.
Do you have a Facebook page for your business? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. Keep reading to find out how you can develop your Facebook marketing strategy.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer prizes or discounts to your users when they like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is very good you can also promote it to those who are not fans.
If you want to only target current customers, use “custom audiences”. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Build a solid fan base on Facebook to succeed with your marketing. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Your conversion rate will climb quickly after you have gained several thousand fans.
Carefully chose your updates. If your updates are boring or off-topic, you’ll lose fans. Updates must be engaging and helpful. Using Facebook Insights will help you learn which updates do well and which are flops.
Try offering exclusives when people “like” your page. You can garner lots of attention via “likes.” You may want to offer a free giveaway to those who like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they like, they will probably not hesitate to “like” you.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Irregular customer interaction also means they will be quite uninterested in your postings. Invest your marketing dollars in a targeted Facebook ad instead.
Of course, you want your Facebook marketing efforts to pay off. So set a monthly goal for a particular amount of products sold. This will help you to increase the amount of money that you bring in. Change your strategy if you aren’t getting the business you are looking for.
Consider creating a Facebook group for you company. Your group can be a place where you and your customers interact with each other. You can alert the masses to a special deal you are running or a new product you have coming out. This is great for you to get to know your customers.
Now you understand how important of a tool Facebook is. The time is now to add your company on Facebook. Even if you have had a Facebook page for awhile, there is always room for improvement. Use what you learned and watch your business progress.