To be able to run a successful small business, you need to discover more about your customers, your competitors as well as your market. Industry analysis is the procedure of examining information to help you understand which services and products have been in demand, as well as how to become more competitive. Market research can also provide important insight to assist you to:
Reduce business risks
Spot recent as well as imminent challenges within your marketplace
Identify sales opportunities
Tips on how to Conduct Market Analysis
When you start your enterprise, be aware of the basics connected with market place analysis by simply following all these measures:
Identify Recognized Federal Sources of Sector and Business Info
The united states government supplies a wealth of information and data about corporations, sectors plus monetary issues that will help during conducting market exploration. All these options offer beneficial details pertaining to customers in addition to contenders:
Income and Earnings
Identify Additional Sources of Analysis
Trade organizations, business enterprise newspapers, academic institutions and various third parties collect and examine research information with regards to business developments. Utilize Internet in addition to database queries to seek out details relevant to where you are and marketplace.
Understand the Global Market place
Today’s economic climate is actually a globalized market, consequently it’s important to be aware of the intercontinental aspects that have an impact on your company. These resources allow you to analyze prospective international market segments with regards to your merchandise:
Market Research Guidebook intended for Exporters
Identifies helpful information for company proprietors attempting to sell their goods to foreign countries.
Country Market place Research
Reports on trade factors inside countries worldwide.
Assists U.S. firms discover new international business relationships.
As you open the doors of your business for the very first time you will be struck with the responsibility of making decisions. They will come from every direction and it will seem incredibly overwhelming. Each and every choice you make could have a significant impact on your business, and making the right decision could determine whether or not your company lives to see tomorrow.
Though this may seem daunting, there IS in fact something that you can do about it. Rather than making all of those choices on your own, you should consider taking on a business mentor.
The Role of a Business Mentor
So what is a business mentor exactly? How do they help you? The thing to remember about business is that no matter what you are facing and no matter how hard it seems, there is someone who has been there before, and they have not only faced the challenge; they have actually succeeded. Now there are those who might say that the best way to overcome a challenge is to take it on yourself, but seriously, why do that when someone can just give you the answer and you can move on? A business mentor is exactly the person to do this, and they will help you with no benefit to themselves other than the satisfaction of seeing you succeed.
The Process of Finding a Mentor
Government Based Mentors
Believe it or not there are actually a number of government organizations that will help you to find a mentor, especially as a small business owner. These mentors can be obtained either online or in person:
- SCORE: This organization is sponsored by SBA and provides free, confidential mentoring to the aspiring business owner. This is accomplished through a nationwide network of executives, leaders, volunteers, etc. SCORE is a multipurpose organization, providing mentoring either online or in person, whichever is more convenient for you.
- SBDC’s: This is a small business development center, and it is designed to help small business owners find their footing. With an SBDC you can obtain financial counseling, marketing advice, and other guidance. In fact, some SBDC’s will actually assist with information technology, manufacturing, etc. There is a lot to learn, but there is no reason or you to learn it by yourself.
- WBC: It is recognized that women may have unique needs in business, particularly in the entrepreneurial side of things. A Women’s Business Center will help women to start and grow their small business with the aid of nearly one hundred educational centers. This source of support is particular key if you’re thinking of pursuing one of the much sought after business grants for women.
- Veteran’s Business Outreach Centers: The centers supply veterans with small business development services such as business coaching, consulting and mentorship.
- Minority Business Development Agency: specialized advisors help minority and underserved population company owners gain access to contracts, market research, capital and entrepreneurial consulting and mentoring.
Looking for more? Don’t worry, there are plenty of additional programs out there to provide assistance, all of which can be found at Business.USA.gov.
Taking Advantage of Trade Associations
There are many trade associations that work to offer mentor services which will undoubtedly help you to build your business with little to no problem. Typically, such programs will be conducted through one on one mentoring sessions, and there are also group sessions for those who are interested. For an even better experience, business owners can be connected with several different mentors.
Government Contractors Mentoring
Selling to the federal government is an entirely different task and you might need a special mentorship to participate in such business transactions. The General Services Administration does provide a program which will encourage the larger contractors to aid small businesses in their endeavors.
Inside Your Own Network
They say it’s “all in who you know”, and that is not incorrect. Do you have an old boss that inspired you? What about friends or acquaintances? You can’t be the only person you know that has ever tried to start a business, and perhaps some of your network has been successful. In this case, you should seek advice from within and make sure you follow the words of those who have already made success for themselves.
One on One with a Mentor
Once you do make the leap of faith and start speaking with a mentor, make sure that the relationship ill be mutually beneficial, and of course, mind the following tips:
- Don’t waste the mentor’s time by not being prepared!
- Know how to run your business properly; your mentor should not be running the business or making decisions for you.
- Plan everything in advance. Before your session is actually scheduled, make sure you plan every single thing in advance such as your business goals, obstacles you are facing, or even regulatory requirements that you donít understand. This goes hand in hand with being prepared and not wasting the mentor’s time.
- During the session, make sure that you take notes and review them later on.
- Finally, when the session ends, thank the mentor for their time and assistance.
You’ve begun to investigate funding for a small enterprise. You started talking to friends and family, banks and even looked into the possibility of business grants for women. But, do you really have what it takes to run your own business?
Starting your own business can be an exciting and fulfilling adventure. It can certainly offer many advantages like actually being your own boss, setting up one’s own routine and earning money doing activities that love. Nevertheless, learning to be a productive business person calls for extensive planning, imagination and diligent work
Think about whether you possess the required qualities and abilities often related to successful small business owners:
- No problem with taking risks: Being your own boss means you’re responsible for handling challenging decisions. Entrepreneurship involves uncertainty. Are you someone refrain from uncertainty at all costs? If that’s the case, then entrepreneurship is probably not the perfect life pursuit to suit your needs. Do you like the thrill relating to taking calculated risks? Then you should read more.
- Self-aware: Entrepreneurs need to make a whole lot of decisions independently. If you learn you can depend on your intuition – and you’re unafraid of obstacles every so often – there’s a chance you’re on your way to becoming an business owner.
- Engaging: You could have the biggest concept on the planet, but if you are not able to sway buyers, workers along with future banks or business partners, you may find business building to be challenging. If you enjoy presenting and public speaking, interact with new people with ease and find you construct compelling propositions based in facts, it’s doubtless you’re ready for making the innovation come to life.
- Adroit at negotiation: As a entrepreneur, you have got to negotiate everything from rental agreements to contract terms to pricing. Refined negotiation expertise will help you reduce costs and keep your small business operating smoothly.
- Creative: Are you able to imagine innovative ideas? Do you envision completely new different ways to remedy challenges? Business owners need to be able to think innovatively. For people with experience on the way to profit from modern options, business ownership may be a good match.
- Sustained by many others: Prior to starting a business, it’s crucial that you have a powerful support system in place. You’ll have to make many critical actions, mainly in the first few months of opening up your business. Unless you have a very good support network of individuals that may help you, give some thought to looking for a business mentor. A mentor is normally somebody that has experience, successful and willing to deliver guidance and advice. Study the Measures to locating a Mentor document for help on getting and working with a a mentor.
Continue to think you may have what it takes to become a business owner and begin a new organization? Great! Finally contemplate these twenty questions to help ensure you have considered the most suitable financial and business details.
Forging a strong Facebook presence is a good way to connect with customers and promote your business. However, you should educate yourself on Facebook marketing before starting any sort of campaign. Read the tips in this article; they can help you prepare for your next campaign.
Look at Facebook as a great way to post content. This can be a formal tool to get your business on the map. It should be thought of in this way. You can even use Facebook to promote your articles or blog posts. You will discover that Facebook has the ability to draw lots of traffic.
If you want to only target current customers, use “custom audiences”. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Interact with your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This will help them engage themselves in your brand.
Don’t forget to discuss your business on other Facebook pages. Posting on another page gets attention. You want this to be positive attention. You always want to keep your posting professional and a reflection of your business. Do not ever do spam posts.
Giveaways are terrific marketing tricks. Give something away a winner picked from you followers. Don’t give away anything expensive; just make it something that your fans will want.
Have different links that your visitors can sign up to on your Facebook. Providing something useful just for registering is a good way to keep the conversation going with interested parties. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Don’t share updates that have no direct relation to your own content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. If you wish to share personal information, do so on your personal Facebook page.
You should always do your best to make sure you respond to all customer comments. Respond to comments on your page and comments in your inbox. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Now you should understand what it takes to have a successful campaign. Remember to adapt your strategies in function of the niche you want to target for better results. Spend time learning all you can about Facebook prior to launching your campaign.
Would you like to have millions of eyes on your ads? Facebook can help you expose your business. There are millions of people registered on the popular social media site, Facebook and they can all be fans of yours if you play your cards right.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. When you keep a professional tone, you are respected more by customers.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Facebook can help you share different products with potential clients. This can be a formal tool to get your business on the map. Treat it that way. Spend time producing quality content and use your page to promote these posts. You will see that Facebook brings you a great deal of traffic!
Answer all questions and reply to all comments. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Custom audiences allows you to personalize the emails that you send. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
If someone “likes” your page, give them something exclusive. Having a lot of likes brings attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. You could give it out to everyone or just have one winner. If you give them something they like, they will probably not hesitate to “like” you.
It should be clear by now that Facebook is a powerful marketing tool. So many people use this site and you need to reach them all. Incorporating the tips you have learned here into your marketing campaign can really end up paying off. There are no limits as far as marketing with Facebook is concerned.
For most people, Facebook is where they waste some time. This is an area where you can market successfully, as well. Countless individuals utilize Facebook, and reaching them can produce tremendous results. You can learn a lot of great tips about Facebook marketing here.
Contests can be used to your advantage. Offers can include discounts and prizes for users “liking” your page. Show proof that you have awarded the prize after the contest ends.
Posts about your business should always be professional. The wording can be relaxed, but the content needs to be professional. Folks will have more respect for what you do if your tone stays professional.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You should monitor your wall regularly and also any related @ messages. Pay special attention to posts that express a complaint or a request for customer service.
Facebook lets you share content. Facebook isn’t just for chitchat, it can also be a serious content platform. It should be thought of in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll find that Facebook tends to drive a lot of traffic!
Depending on your needs, a Facebook group may work better for you than a page. A Facebook group allows users to have their own community. You could even set up both a group and a page if you would like and if it makes sense for your business.
Though some folks use Facebook as a way to engage in gaming or to share funny quotations, you may find it is a great way to boost your business results. With your new understanding of the material above, Facebook should become your best marketing weapon. Use the information you’ve learned here to embark on a successful Facebook marketing adventure!
Facebook marketing can be as varied as your imagination, there is no set rule as to what works. Every single company has its own target audience with specific likes, dislikes, wants and needs. To make the most of this resource, it is important to learn how to market with it, and this article is a packed with useful tips.
In order to know what your fans are looking for, frequently interact with them. Pay attention when folks make postings on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Don’t forget that your fan base is what has helped you get to where you are now.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Market your business and product on Facebook successfully by having a page that stands out from the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. People are much more drawn to decorative pages than plain ones.
Facebook is a content sharing medium. Facebook is not only about socializing; it’s a major source of content. Treat it as such. Post real blog posts to promote your posts from other media channels to your Facebook page. You will see great results from using Facebook.
Do not share updates that are not directly related to your content. Make sure you are talking about things that interest your customers. Try using your personal account to share personal project updates.
Have your fans get involved with your various company or brand decisions. Folks like feeling as though they are part of the process. When they have input, they’ll feel special. For example, if you blog, ask readers to suggest post topics.
Make sure you have a good personality with your posts. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. You need to retain your professionalism all the time, but give your company a bit of sparkle.
Don’t turn off comments! You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Why not ask your customers to write a review on your Facebook profile. People love to read reviews and often rely on them to make decisions. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
Having read this article, you should now know how to effectively use Facebook as a marketing tool. Use this newly found knowledge and reap the benefits that Facebook offers. The quicker you begin, the quicker more money will come in.
Facebook is very popular. It gets millions of people signing up daily, plus the hundreds of millions already there. Business owners must learn about Facebook in order to make it work for your business. Keep reading to discover some great tips that can help.
Be sure there is not too much spam on your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Any approved person can access the page with these tools if they know the password.
Try making a group versus a page. This will help generate an online community for better interaction. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
Facebook Offers lets you provide freebies or host contests easily. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is good enough, promote it to those who aren’t fans, too.
Know when you should and shouldn’t post on other walls. When posting on other’s Facebook pages, it can get you significant attention. Remember that the comments you leave on another page should be professional in nature. Only post to another page when it is valuable content. Avoid spamming at all costs.
Make sure you answer posts and comments on your wall. If a person takes the time to try to reach you, you ought to speak to them. Facebook is similar to a phone call, you would respond to that, right?
You want to increase sales through your Facebook marketing efforts. Thus, you should try to set achievable goals each month. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. When you’re not getting results, change your strategy.
Don’t assume Facebook is the best place for you to market your business. Some segments of the population actually prefer other sites. Research and make sure your target audience is using the site as much as you think they are.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Keep the business and personal pages separate so you can focus on your business better.
Be sure to establish a personality for your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Have a little bit of personality while remaining as professional as possible when you can.
As you can now see, Facebook is a giant marketing opportunity. After having read this helpful article, you now can imagine the possibilities for marketing with Facebook. Do not waste time; switch on the computer and start your marketing campaign on Facebook now.
Your kids, cousins or siblings are probably already on Facebook. You may be surprised at who is on Facebook. But are those who buy from you on Facebook? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.
Interact with your fans regularly so you know what it is they want. Acknowledge the posts that people make. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Don’t ignore your fans.
Link all of your published content to your Facebook. For example, link a summary of your blog onto Facebook if you have one. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Use many colors and images relating to your product. You can attract more followers with an attractive page.
Custom tabs can help you make your Facebook marketing strategies more efficient. The tabs let you organize your page information to make it easier for customers to navigate. For instance, if you have contests, you can create a contest tab with information about them.
Be very carefully about the updates you post. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Every update should be entertaining, helpful, or should teach them something. Providing your audience with good updates can help with your success.
You should definitely focus on finding a personality for your brand. If the information you post is bland, then people are going to think this about your business and products. Show off a bit, but stay professional.
Never turn off the function that allows people to post comments on your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Determine why you are creating a Facebook page in the first place. You also do not need to restrict yourself to a single one. Are you using it to communicate to customers? Or, is the point to help them communicate in your direction? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
Maintain relationships with your clients through Facebook. This is as important on Facebook as it is in your home life. Providing valuable, up to date content is on way to keep your customer relationships going well. Never neglect to provide loyal customers with deals and special promotions.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. With more effort comes more profit.
Good marketing is one of the best ways to increase profits, and Facebook is one of the most cost-effective ways to promote your business. If your business takes off on social media, you will get a huge surge of customers. The following article will teach you the tricks you need to get an edge on your competition.
Regulate your page for spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. If you have different page administrators, they can help you with this.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. The tabs let you organize your page information to make it easier for customers to navigate. For instance, when you have a contest going on, make a tab for just content info.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
Facebook ads can be a good investment. These can be customized for people of a specific gender or age to see them. You are also able to keep the ad within a particular budget, spending however much you want. There isn’t a commitment, either. You are able to discontinue your ad at any time.
Carefully choose your updates to create more interest. People don’t want to be flooded with sales jargon or spam. Educate your customers with enlightening posts. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Immediately answer any questions and comments that your followers post on your Facebook wall. If people take time to make contact, you should dedicate some of your time to respond. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Therefore, set a goal to achieve a certain amount of sales by month’s end. Thousands of likes mean nothing if they can’t be converted to real money from sales. Change your strategy if you aren’t getting the business you are looking for.
Facebook can expose your business to millions of people. Using Facebook to market your business is a great way to find new customers. Use what you learned here to give you the upper hand.
Many of your younger family members are probably on Facebook. Your older family members are probably on Facebook, too. Do people that use your service frequent Facebook? Read the following information to learn how to reach all of them.
You posts should always be professional when you are using Facebook marketing. Social media has to be taken in a serious manner to make profits. Maintaining a professional tone will help people to regard your business with trust and respect.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Users on Facebook are attracted to these pages over plain ones.
Do not let spam overtake your page. Sites that are riddled with spam can end up turning potential customers off. Your administrators can update the filters as new spam is added to your page.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and switch it to Promoted Post via your Wall. You may find yourself with new followers if its a great offer.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
If someone posts on your wall, answer them. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Have a place on your page where people can sign up or subscribe. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Hold contests and sweepstakes or just offer free samples of the product.
Only invest real resources in this form of marketing. Marketing on Facebook takes a major effort, but it can lead to great success. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Give your Facebook marketing serious effort and resources to get serious results out of it.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.
You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. Put a lot of effort into Facebook if you want to reap the benefits.
Many people have an interest in marketing through Facebook, as it is such a popular site. When you want to get involved, you need the right knowledge. Keep reading for some great tips on the subject.
Facebook can help you share different products with potential clients. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it as a marketing medium. Make sure that you incorporate professional posts about your product on your page. You will realize that Facebook will help drive high traffic!
Try making a group as an alternative to creating a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can utilize a group and a page in tandem to keep users interested and interacting.
If you want to only target current customers, use “custom audiences”. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Sometimes, you need to post stuff about your brand other places besides your own page. This can really help you to gain exposure. Be sure it is positive attention, though. Only post to another page when it is valuable content. Spamming other peoples sites can have negative consequences on your own site over time.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Your followers must be able to benefit form every single post that you make. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
There are many other avenues to market your product on the web. Facebook is very popular, but other sites may appeal to other demographics. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
Make sure that a group is established for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. Let groups know about your special discounts and other useful information. You’ll build a personal relationship with your fans this way.
Make your Facebook content “shareable” for others. If your page has valuable content, your audience will want to share that with others. This will help improve visibility for your company. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
Be aware of what the purpose is of having a Facebook page. Don’t have a Facebook page just for the sake of having one. Instead, define what you are you going to communicate with your customers. Or do you have it so that your customers can keep in communication with you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
It’s not hard to market through Facebook, obviously. The thing you must remember is that you won’t see results right away. Be patient and put the advice you learned here into practice.
Most of your family probably has a Facebook page. Your older family members are probably on Facebook, too. With that said, do you know if your customers are using Facebook? Probably so. Keep reading to find out how to market to them.
Do not leave out people that are already fans. In the rush to get new customers, many companies inadvertently take their old customers for granted. You have to respect your audience if you want to be successful with Facebook marketing. Communication leads to a great relationship with your customers.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it is the good kind. Make postings on other Facebook pages only if you have worthy content. Don’t spam other pages.
Be selective when it comes to posting updates. People will lose interest right away if you are not posting any valuable content. Your updates should be educational, helpful or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Use targeted ads on Facebook instead.
Immediately answer any questions and comments that your followers post on your Facebook wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The larger the effort you want to put in, the greater the profit you will receive.