To be able to run a successful small business, you need to discover more about your customers, your competitors as well as your market. Industry analysis is the procedure of examining information to help you understand which services and products have been in demand, as well as how to become more competitive. Market research can also provide important insight to assist you to:
Reduce business risks
Spot recent as well as imminent challenges within your marketplace
Identify sales opportunities
Tips on how to Conduct Market Analysis
When you start your enterprise, be aware of the basics connected with market place analysis by simply following all these measures:
Identify Recognized Federal Sources of Sector and Business Info
The united states government supplies a wealth of information and data about corporations, sectors plus monetary issues that will help during conducting market exploration. All these options offer beneficial details pertaining to customers in addition to contenders:
Income and Earnings
Identify Additional Sources of Analysis
Trade organizations, business enterprise newspapers, academic institutions and various third parties collect and examine research information with regards to business developments. Utilize Internet in addition to database queries to seek out details relevant to where you are and marketplace.
Understand the Global Market place
Today’s economic climate is actually a globalized market, consequently it’s important to be aware of the intercontinental aspects that have an impact on your company. These resources allow you to analyze prospective international market segments with regards to your merchandise:
Market Research Guidebook intended for Exporters
Identifies helpful information for company proprietors attempting to sell their goods to foreign countries.
Country Market place Research
Reports on trade factors inside countries worldwide.
Assists U.S. firms discover new international business relationships.
As you open the doors of your business for the very first time you will be struck with the responsibility of making decisions. They will come from every direction and it will seem incredibly overwhelming. Each and every choice you make could have a significant impact on your business, and making the right decision could determine whether or not your company lives to see tomorrow.
Though this may seem daunting, there IS in fact something that you can do about it. Rather than making all of those choices on your own, you should consider taking on a business mentor.
The Role of a Business Mentor
So what is a business mentor exactly? How do they help you? The thing to remember about business is that no matter what you are facing and no matter how hard it seems, there is someone who has been there before, and they have not only faced the challenge; they have actually succeeded. Now there are those who might say that the best way to overcome a challenge is to take it on yourself, but seriously, why do that when someone can just give you the answer and you can move on? A business mentor is exactly the person to do this, and they will help you with no benefit to themselves other than the satisfaction of seeing you succeed.
The Process of Finding a Mentor
Government Based Mentors
Believe it or not there are actually a number of government organizations that will help you to find a mentor, especially as a small business owner. These mentors can be obtained either online or in person:
- SCORE: This organization is sponsored by SBA and provides free, confidential mentoring to the aspiring business owner. This is accomplished through a nationwide network of executives, leaders, volunteers, etc. SCORE is a multipurpose organization, providing mentoring either online or in person, whichever is more convenient for you.
- SBDC’s: This is a small business development center, and it is designed to help small business owners find their footing. With an SBDC you can obtain financial counseling, marketing advice, and other guidance. In fact, some SBDC’s will actually assist with information technology, manufacturing, etc. There is a lot to learn, but there is no reason or you to learn it by yourself.
- WBC: It is recognized that women may have unique needs in business, particularly in the entrepreneurial side of things. A Women’s Business Center will help women to start and grow their small business with the aid of nearly one hundred educational centers. This source of support is particular key if you’re thinking of pursuing one of the much sought after business grants for women.
- Veteran’s Business Outreach Centers: The centers supply veterans with small business development services such as business coaching, consulting and mentorship.
- Minority Business Development Agency: specialized advisors help minority and underserved population company owners gain access to contracts, market research, capital and entrepreneurial consulting and mentoring.
Looking for more? Don’t worry, there are plenty of additional programs out there to provide assistance, all of which can be found at Business.USA.gov.
Taking Advantage of Trade Associations
There are many trade associations that work to offer mentor services which will undoubtedly help you to build your business with little to no problem. Typically, such programs will be conducted through one on one mentoring sessions, and there are also group sessions for those who are interested. For an even better experience, business owners can be connected with several different mentors.
Government Contractors Mentoring
Selling to the federal government is an entirely different task and you might need a special mentorship to participate in such business transactions. The General Services Administration does provide a program which will encourage the larger contractors to aid small businesses in their endeavors.
Inside Your Own Network
They say it’s “all in who you know”, and that is not incorrect. Do you have an old boss that inspired you? What about friends or acquaintances? You can’t be the only person you know that has ever tried to start a business, and perhaps some of your network has been successful. In this case, you should seek advice from within and make sure you follow the words of those who have already made success for themselves.
One on One with a Mentor
Once you do make the leap of faith and start speaking with a mentor, make sure that the relationship ill be mutually beneficial, and of course, mind the following tips:
- Don’t waste the mentor’s time by not being prepared!
- Know how to run your business properly; your mentor should not be running the business or making decisions for you.
- Plan everything in advance. Before your session is actually scheduled, make sure you plan every single thing in advance such as your business goals, obstacles you are facing, or even regulatory requirements that you donít understand. This goes hand in hand with being prepared and not wasting the mentor’s time.
- During the session, make sure that you take notes and review them later on.
- Finally, when the session ends, thank the mentor for their time and assistance.
You’ve begun to investigate funding for a small enterprise. You started talking to friends and family, banks and even looked into the possibility of business grants for women. But, do you really have what it takes to run your own business?
Starting your own business can be an exciting and fulfilling adventure. It can certainly offer many advantages like actually being your own boss, setting up one’s own routine and earning money doing activities that love. Nevertheless, learning to be a productive business person calls for extensive planning, imagination and diligent work
Think about whether you possess the required qualities and abilities often related to successful small business owners:
- No problem with taking risks: Being your own boss means you’re responsible for handling challenging decisions. Entrepreneurship involves uncertainty. Are you someone refrain from uncertainty at all costs? If that’s the case, then entrepreneurship is probably not the perfect life pursuit to suit your needs. Do you like the thrill relating to taking calculated risks? Then you should read more.
- Self-aware: Entrepreneurs need to make a whole lot of decisions independently. If you learn you can depend on your intuition – and you’re unafraid of obstacles every so often – there’s a chance you’re on your way to becoming an business owner.
- Engaging: You could have the biggest concept on the planet, but if you are not able to sway buyers, workers along with future banks or business partners, you may find business building to be challenging. If you enjoy presenting and public speaking, interact with new people with ease and find you construct compelling propositions based in facts, it’s doubtless you’re ready for making the innovation come to life.
- Adroit at negotiation: As a entrepreneur, you have got to negotiate everything from rental agreements to contract terms to pricing. Refined negotiation expertise will help you reduce costs and keep your small business operating smoothly.
- Creative: Are you able to imagine innovative ideas? Do you envision completely new different ways to remedy challenges? Business owners need to be able to think innovatively. For people with experience on the way to profit from modern options, business ownership may be a good match.
- Sustained by many others: Prior to starting a business, it’s crucial that you have a powerful support system in place. You’ll have to make many critical actions, mainly in the first few months of opening up your business. Unless you have a very good support network of individuals that may help you, give some thought to looking for a business mentor. A mentor is normally somebody that has experience, successful and willing to deliver guidance and advice. Study the Measures to locating a Mentor document for help on getting and working with a a mentor.
Continue to think you may have what it takes to become a business owner and begin a new organization? Great! Finally contemplate these twenty questions to help ensure you have considered the most suitable financial and business details.
Have you been considering using marketing to sell a service or product? Check out Facebook. This could possibly help you reach millions worldwide. If you’re interested, you should read through the advice outlined below to help you get started.
Host a giveaway to get some extra attention for your presence on Facebook. Encourage people to subscribe by giving something away to some of them. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Try using Facebook ads in your marketing tactics. Regular posts only go so far with promotions of services. Ads can reach further into your target market and draw customers to your page. They are inexpensive and can pack quite a marketing punch.
Target advertisements directly to your customers by using the “custom audiences” tool. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Consider buying a Facebook advertisement. You can tailor your ad so that only people of specific age or gender criteria see it. You can also work within a budget and do as much or as little as you would like. And best of all, you are not committed long term. Your ad can be taken down at any time.
Make sure to give someone incentive if they “like” your page. Having a lot of likes brings attention to your page. Think about offering something people are going to be interested in. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. People find it easy to click if the offer is for an appealing item they would like.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
You need to promote your customers making decisions regarding your brand. Customers love to feel important. These are the best minds to tap into for opinions. For example, if you blog, try asking them what kinds of posts they would like to read.
Facebook marketing is simple if you take the time to do it right. All the tips you have learned will help if you use them. The knowledge will be invaluable, helping you to get your message out worldwide!
There are no miracle methods you can use to develop a successful social media marketing campaign. Everyone’s target market is different and wants different things. Knowing about marketing on Facebook is the only way to do it right, so read on.
Talk to your fans. Pay close attention to your followers and what they want. You can gain valuable ideas from these posts. Don’t ignore your fans.
Always use a professional tone when posting on your business’s Facebook page. Although social media presents a casual platform, you and your business must always be presented professionally. Being professional can bring respect.
Host a giveaway to generate attention. Offer entries in return for liking your page. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Give Facebook ads a try. Posting to your page will only get you so far. Ads can reach further into your target market and draw customers to your page. They aren’t pricey and they can help.
Make your page stick out. You can make a colorful or photo-heavy page. These types of pages certainly do attract more attention.
Treat your old customers well. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a great marketing campaign, you should respect and appreciate your followers. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Hiding your content from non-fans is an effective method in converting visitors into followers. Casual visitors will turn into followers in order to gain access to the fans-only content. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Make a group just for your business. This will group together all of your potential customers. You can alert people to discounts and share useful information as well. You’ll build a personal relationship with your fans this way.
Ask your fans to get involved in various decisions related to your company or brand. They’ll love to feel so important. What better way to do so with your community than to get them involved in some basic decisions. For example, if you blog, ask readers to suggest post topics.
Seek out opportunities to show your expertise. You niche leadership can be increased by how you handle your Facebook activities. Look for any and every opportunity to address questions and concerns. This will expose your brand to a lot of new people.
Now that you have read this article in full and understand what is being discussed, you have to make use of the knowledge you’ve gained. Use the Facebook marketing advantage to make a successful campaign by putting it to use now. The quicker you begin, the quicker more money will come in.
Facebook has become a very popular site on the Internet. While millions of people are already Facebook users, millions more are becoming members each day. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading to learn more.
Reply to followers when they write something on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply back, particularly if it is a complaint or someone who needs service immediately.
Giveaways are a great method of drawing attention to your page. You should encourage your customers to join by offering a few free products to some of your subscribers. Put the list of winners on your wall, and keep doing this every time you have a contest.
Be sure there is not too much spam on your Facebook page. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Your administrators can update the filters as new spam is added to your page.
Facebook lets you share content. This can be a formal tool to get your business on the map. Treat Facebook in that way. Cross promote information between your official website, blog and Facebook. Facebook can bring you lots of traffic.
Choose your updates very carefully. Updates with valuable content will prevent your subscribers from drifting away.. Educate your customers with enlightening posts. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Offer an exclusive product to people who “like” your page. Likes are something that can make your Facebook page popular. Giving a gift in return is good marketing. It could be a sweepstakes of some kind or a free sample. Making it lucrative can work well for you.
Make sure your posts have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Develop discussions on your page to increase exposure. They’ll love to feel so important. A great way to do this is by getting them involved in business decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.
As talked about before, there are few websites as powerful as Facebook for marketing and sales. After having read this helpful article, you now can imagine the possibilities for marketing with Facebook. Don’t hesitate to put your social media marketing campaign into motion.
Marketing on Facebook starts with a strong presence. It is essential to learn lots about marketing with Facebook prior to starting a campaign. Read the article below for useful tips before you start to develop your campaign.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You will have to closely monitor your wall and watch for @ messages pertaining to you. This is particularly important if the comment that has been left for you is negative.
Consider Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. To attain more reach into your market, you should try purchasing Facebook ads. They don’t cost a lot of money and they can make quite the difference.
Keep your page creative and different from other pages. You should add pictures and colors to attract attention. These types of pages certainly do attract more attention.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Once the offer is ready, change it on your wall so it shows as a Promoted Post. You may find yourself with new followers if its a great offer.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you reach that goal, you get more followers from promotions.
Know when you should and shouldn’t post on other walls. You can gain attention from others’ Facebook pages. But really consider whether it’s the type of attention that’s best, overall. If you feel like you have worthwhile things to say, you should post on other pages. Spamming is something you should never do.
Now you should understand what it takes to have a successful campaign. To get better results, remember to adjust your strategies according to the niche that you wish to target. You’ll be glad you found out about ideas that work before starting your Facebook campaign.
There are many ways your business can use Facebook to connect with its fans. People love to use social media sites to communicate, so they are rapidly growing. Take advantage of the new mediums to find more customers for your business.
Talk with fans regularly to see what they want. Take everything that is posted into consideration. You can alter your marketing ideas to match what your customers want. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Just be sure you actually follow through or your business will not be trusted.
Use a giveaway in order to drum up attention and interest on Facebook. Encourage people to subscribe by giving something away to some of them. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Do not let spam overtake your page. There are some filters that can be put into place if you can’t monitor your site all of the time. You will be able to set up a list of keywords that will be filtered off of your page.
Facebook is a content sharing medium. Facebook isn’t just for chitchat, it can also be a serious content platform. It should be thought of in this way. Compose actual blog postings and make sure your posts are promoted via other channels as well. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Facebook Offers lets you provide freebies or host contests easily. You only need to post the offer and then change it to Promoted Post on your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Target advertisements directly to your customers by using the “custom audiences” tool. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Consider carefully before you promote your business on someone else’s page. If you are posting on a page that isn’t your own, it can gain you attention. You want this to be positive attention. Only post to another page when it is valuable content. Don’t spam other pages.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Instead, turn to Facebook targeted ads to reach new customers.
Are you prepared to use Facebook to expand your customer base? Millions are using Facebook, so you need to use it to market to them. Try these tips out, and you’ll be closer than ever to reaching your target audience.
The best day to put up coupons is on a Sunday. If you want a post which engages your audience, include a quote. These are myths that run rampant online, so how will you know what to believe about Facebook marketing? Continue reading and learn how you can make Facebook marketing work for you.
Make sure to build a fan base when marketing on Facebook. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. If you have that may fans, you can see some real success.
Interact with your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. In order to market using Facebook, your audience should feel respected. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.
Respond to everything that is posted on your wall. If people take time to make contact, you should dedicate some of your time to respond. Facebook is similar to a phone call, you would respond to that, right?
Your posts should include valuable content. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Avoid becoming overbearing when you are marketing your products.
Ask followers to suggest topics or ask for their opinions on company decisions. People enjoy being on the “inside.” There is nothing better than involving your fans in some of your business decisions. For example, if you blog, ask readers to suggest post topics.
Be sure people are able to share content with you and other people via your Facebook page. If your page has valuable content, your audience will want to share that with others. Facebook depends on people who interact and share with others. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Now that you know a bit more about marketing with Facebook, you can start the planning phase. The information you’ve read here will help you along the way. Get down to work to find the success you deserve.
Are you ready to start beating the competition at their own game? Have they got Facebook pages and campaigns, and you want some too? Do you wish to out-campaign them once and for all? You have to learn a few things and be determined to do so. Read through this article if this is something you wish to do.
You need to interact with your customers so that you are in touch with them. You should be taking note when people make posts on your Facebook page. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
Increase customer engagement by commenting on the things they post on your Facebook wall. Keep an eye on your all and any twitter messages that contain your company handle. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat it that way. Create informational posts and videos to post on your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Custom audiences allows you to personalize the emails that you send. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
One important thing you have to do is to develop a Facebook fan base that’s solid. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that number, your conversion rates will soar.
Don’t forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. For a great marketing campaign, you should respect and appreciate your followers. This leads to engagement of your customers who can then spread the word to others.
Consider carefully before you promote your business on someone else’s page. You can gain lots of attention by doing this. You need to make sure it is good attention. Create posts when there is something positive for you to say. Spamming is something you should never do.
The more you know about Facebook marketing, the easier it will be to beat the competition. They can learn from you. Use the important tips you learned today to help you in your marketing endeavors.
Do you want to market online? How much of that knowledge applies when it comes to Facebook? Have you not really delved into social media that much? No matter if you are new or an expert, these tips can help anyone.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. You can boost your costumers and fans by offering something that they’d love to get. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Try using Facebook ads in your marketing tactics. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you really want to reach more people, you will need to buy some Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.
You need to have a unique Facebook page if you use it for marketing purposes. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Avoid letting your Facebook page overwhelmed with spam. Filters are available to help stop spam before it even appears. If you have different page administrators, they can help you with this.
Make sure that you stay active answering the questions on your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Put a link up to your website should you have something on there that is relevant.
People who are not sure about how to market their page are behind the curve, but after reading this they will catch up. These tips can help sharpen your skills with Facebook marketing. Begin your campaign with the advice you’ve just read.
Facebook is a great way to market your products or services to people all over the world. Whether reaching out to older people in the U.S. or the younger people in Brazil, you are able to do it and then some. The best strategies for using this form of marketing are found below.
Use a contest to build talk about your brand. Offer these free items to those who subscribe to your page. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Give Facebook advertisements a try. Regular posting can only do a limited amount when it comes to promoting your business. To achieve real results deep into your customer base, Facebook ads may be ideal. They cost very little and can have a big impact.
Always answer to the comments and questions people send you on Facebook. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Never hesitate to share links within your Facebook page to address a visitors needs.
Increase your Facebook marketing interface’s efficiency by using customized tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, your current giveaway can have its own tab that lets your followers know how things work.
Offer an exclusive coupon, sample or great deal for those who “like” your page. New likes have the opportunity to draw a lot of attention to your page. Think about offering something that’s exclusive and free to those that like your page. You could give away a free sample or even a chance in a sweepstakes. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
The goal of using Facebook is to garner more sales. Set yourself a monthly sales goal when you start marketing on Facebook. Getting people to become a fan is a good thing, but ultimately, you want sales. When you’re not getting results, change your strategy.
All posts must have great value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Refrain from promoting your brand too much, as this can get frustrating.
Whether it’s setting up a contest or offering your customers coupons, there are many things you can do to help boost profits from Facebook. It is up to you to determine which choice is best. This piece has provided you with excellent advice on how to succeed through Facebook marketing. Make use of them and you can succeed!
Millions of people use Facebook. You probably have some experience with it yourself. When you work at or own a business, reaching out to those users is a must. Here are just a few tips you can use for Facebook marketing.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or special deals to those who like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Always be as professional as possible in your Facebook marketing campaign. While social media usually has a relaxed tone, present your business and yourself professionally. People are going to trust your business when you remain professional.
The best way to engage your followers is to reply to what they write on your wall or about your company. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply back, particularly if it is a complaint or someone who needs service immediately.
Consider organizing a giveaway as a means of generating interest. You can encourage buyers to join when you offer some free products to your regular subscribers. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Give Facebook ads a try. This adds an extra value to your efforts. If you really want to reach more people, you will need to buy some Facebook ads. Facebook ads are cheap, and they can be quite effective.
Carefully chose your updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Keep your updates helpful, educational, or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
You can offer prizes for Facebook “likes”. Likes can get your Facebook page a lot of new attention. It is appealing to users to get a free gift when they give a page a like. You can also enter them into a contest if they like your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Always answer comments and posts that show up on your Wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
After reading this, you should have enough information to get your Facebook marketing plan started. By using these tips, you will see how easy Facebook marketing is and how helpful it can be. So get out there and start marketing!