You probably have family members that use Facebook all the time. Your whole family, including Gram and Pap might be using Facebook! But are your potential customers there? If you think so, marketing on Facebook might be right for you.
Make sure to communicate with your fans to understand their needs. Make sure you take notice when people post on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Your fans are your customers, so always listen to them.
When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Reply to followers when they write something on your wall. You need to monitor your wall, and any direct messages you receive. Reply back, particularly if it is a complaint or someone who needs service immediately.
Facebook needs to be thought of as a place to share with people. It is not just a place for chatting, but a great place to share content too. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon see that you can get tons of web traffic from Facebook.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is very good you can also promote it to those who are not fans.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, pay for Facebook ads that target customers for you.
Respond to any comments in your inbox or on your wall. If a person takes the time to try to reach you, you ought to speak to them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
If you are on Facebook, you know what customers want from a company’s Facebook page. Use common sense and these tips to come up with an amazing Facebook marketing plan. With more effort comes more profit.