Does your business use Facebook? If not, you’re missing a golden opportunity. If you want to use Facebook for your brand, learn more about social media marketing methods first. The following will help you to hone in on the best strategy for your company.
Contests can be used to your advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through on any promises you make.
Reply to people when they post on your page. You will have to closely monitor your wall and watch for @ messages pertaining to you. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Try using Facebook ads in your marketing tactics. Typical postings are great, but there’s a limit to how far they can reach. Ads can reach further into your target market and draw customers to your page. They are inexpensive and can pack quite a marketing punch.
Don’t let your Facebook page become overrun with spam. There are built-in filters that can help you monitor your page. Page administrators can add keywords into the tool that will help keep things filtered.
Think of Facebook as a way to share content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat Facebook in that way. Create great content and share interesting information. Facebook can bring you lots of traffic.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
You must know when it’s okay to post on another person’s Facebook page about your business. Posting on other people’s pages can attract attention towards your page. It needs to be positive attention. Post on other pages if you have relevant or interesting information to add. Spamming other peoples sites can have negative consequences on your own site over time.
Make sure to give someone incentive if they “like” your page. You can glean a lot of attention through Facebook likes. Offer an incentive for new people to like your page, something that others are not getting. It could be a sweepstakes prize or something offered to everyone. If you give them something they like, they will probably not hesitate to “like” you.
If your business isn’t on Facebook yet, you should now be inspired to get it there. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. These tips can get you started.