Does your business have a Facebook page? If not, you are neglecting lots of potential customers. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. The article below can provide some great information to get your marketing strategy up and running.
All content that you post online should be linked from the Facebook page. If you write a blog, make sure that new posts appear on Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Facebook needs to be thought of as a place to share with people. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. You can have lots of different kinds of conversations. Create great content and share interesting information. You can reach significant numbers of people on Facebook.
Facebook Offers lets you provide freebies or host contests easily. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
Answer all questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Share links to articles if they answer questions posed on your site.
Use custom tabs to make your Facebook page more efficient. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For example, a contest can have its own tab so that it stands out.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Don’t forget the people that are already subscribed to your page. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. If you want your Facebook marketing to pack more power, then make your audience feel respected. This will help fortify your brand and personality.
It’s really important to try to have a personality for your brand. Boring content makes your brand look boring, too. You need to retain your professionalism all the time, but give your company a bit of sparkle.
If your business isn’t on Facebook yet, you should now be inspired to get it there. You now have what you need to know to start your Facebook marketing plan today. There are many improvements and tweaks that you can make to your page. Use what you learned and watch your business progress.