Your sister, brother, and parents may have a Facebook page. Maybe even your grandparents use Facebook. Are your customers there too? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.
If you are using Facebook for business, do it professionaly. Although social media tends to be a casual venue, your business must be presented professionally. You will develop a better reputation if you stay professional.
Would a group better suit your needs than a page would? The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You could even set up both a group and a page if you would like and if it makes sense for your business.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Set up your offer and turn it into a Promoted Post on your wall. You can promote it outside your fan base if you feel it is a great offer.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Create a group page for your business. You can communicate with customers and they can communicate with each other here. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. You’ll build a personal relationship with your fans this way.
You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Use the information in the following article to create a successful Facebook marketing campaign. The more work you put into it, the more profits you’ll earn.