How much do you know about online marketing? How much online marketing knowledge pertains to Facebook? Do you mostly market the traditional way, but need to update your strategy? The following article will share some Facebook marketing tips that you don’t want to miss.

Contests are a good way to market and get new followers on Facebook. Provide fans with coupons or even a product when they share or Like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Use many colors and images relating to your product. Most users on Facebook are visual.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and turn it into a Promoted Post on your wall. A good offer will appeal to potential customers as well.

It is important to have a lot of followers when using Facebook as a marketing tool. You should have 5,000 fans or more before you really start investing in marketing. This will allow you to market to a larger audience so that your expenses do not go to waste.

Hold a giveaway to entice customers. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Carefully choose your updates to create more interest. If your updates have no value, your subscribers will lose interest fast. Updates need to be entertaining, helpful, or educational. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Your customers will want to read your posts everyday on Facebook. Use targeted ads on Facebook instead.

Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Learn about your audience first and then determine if they are avid Facebook users.

Keep your subscribers informed of what is going on in your company. Regularly update your page, at least once a day. Make sure you post content with important information that your target audience will find useful.

This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. But, the above advice needs to be used properly. Use this advice to improve your marketing campaign today.