Are you prepared to do better than your competition? Do they use Facebook as a marketing tool and you want in on the fun? Would you like to make their campaigns look like child’s play? You need to do your research and be determined; this article will also help.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide discounts and prizes to those who give your page a “like.” Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Try your hand at Facebook ads. Regular posting can only do a limited amount when it comes to promoting your business. Purchase Facebook ads to expand your business. They cost very little and can have a big impact.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Use many colors and images relating to your product. You can attract more followers with an attractive page.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

It can be helpful to be active on other Facebook pages instead of just your own. When you do so, you can get some good attention on your brand. Ensure you only attract the good kind of attention you want. Post on other pages if you have relevant or interesting information to add. Do not ever do spam posts.

Always respond to comments as well as posts that are posted on your Facebook wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Don’t turn off the guest commenting function on Facebook. This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don’t matter to you if it appears you don’t want to hear from them.

Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. Now you can show them a few important things about what it takes to succeed! Use what you have learned here and reach out to your global audience.