Marketers need to understand how the advertising landscape is shifting. Take full advantage of the potential of Facebook, since most individuals tend to use it. Learn how to successfully market your business by reading this article.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Show proof that you have awarded the prize after the contest ends.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Therefore, you will need to pay attention to all postings received. Make sure to reply to all inquiries or complaints.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Answer all questions and reply to all comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Put a link up to your website should you have something on there that is relevant.
Post on other people’s Facebook pages. This can really help you to gain exposure. Ensure you only attract the good kind of attention you want. Only post on other pages whenever can positively contribute in some way. Do not spam other pages.
When a person “likes” your page, reward them with a unique gift or special offer. Likes can draw new attention to your page. Think about offering something people are going to be interested in. It could be a sweepstakes of some kind or a free sample. The more benefit they receive, the quicker they will click that button.
Companies that only have rare contact with customers may not need Facebook pages. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Facebook ads that target customers with a specific interest may be a better bet.
Have a place on your page where people can sign up or subscribe. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. You can hold a contest or a spot for them to put their information in.
Make it where your fans can share on your page. If your page includes relevant information, your followers will likely share it. Facebook depends on people who interact and share with others. If you put in the effort, you’ll find your content is shared throughout Facebook.
Instead of overlooking what Facebook has to offer, consider some of the many benefits it can provide to your business. Because it’s something that can reach out to so many people, there are quite a few things that this type of marketing can do for you. Keep the above advice in mind to get the outcome you want.
