Do you wish to market a service or product but aren’t sure how to start? If you are, Facebook marketing could be for you. You have the ability to reach millions of people. If you’re interested, you should read through the advice outlined below to help you get started.

An ideal way to encourage fans is to always reply to their wall postings. Monitor you wall regularly, and reply to any @ messages. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Facebook Offers is a great way to promote freebies and contests you offer on your site. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

Look into a Facebook advertisement to sell your product. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can use your own budget, doing as little or as much as you want to do. There isn’t a commitment, either. You have the ability to stop the ad at your convenience.

Be judicious about your updates. People don’t want to be flooded with sales jargon or spam. Every update should be entertaining, helpful, or should teach them something. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. It can be helpful to put a Facebook link on your website. That lets people know you’re now active on Facebook. Facebook allows you to easily connect with your fans.

Run a contest every now and then to see who can get the most likes for your page. Offer a prize to be handed out after your goal is met. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.

It ought to be clearer now that you really can use Facebook marketing to good effect. Try the ideas that fit your business and learn what works and what doesn’t. When you see profits increasing, you’ll be pleased with your results.