If you’re serious about Facebook marketing, you need to be on top of the trends. Use this popular social media platform to your advantage! Keep all of these tips in mind so that you can create the most effective campaign possible on Facebook.

Any content published online should be linked to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can also link your Facebook page to your Twitter account so your tweets will show up there.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. You can do so by giving your page an attractive and eye-catching design. An appealing page is much more enticing than an ordinary page for Facebook users.

Make a group rather than a page. A group allows everyone to interact and feel like they know one another. You can have both a group and a page, the page for updates and the group for interactivity.

Increase your Facebook marketing interface’s efficiency by using customized tabs. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

Never neglect your existing base. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respecting your audience will lead to a successful marketing campaign. This will help fortify your brand and personality.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Facebook ads that target customers with a specific interest may be a better bet.

Immediately answer any questions and comments that your followers post on your Facebook wall. Respond to those who have taken the time to contact you. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Instead of writing Facebook off as irrelevant, consider what it really can do for you. Because it has such a wide and varied audience, there is no limit to how this marketing strategy can benefit your business. Remember what you’ve just read in order to get the most out of your marketing efforts.