Are you wondering how to advertise for a service or product but aren’t sure what to do? If that’s the case, check out the options for Facebook marketing. This could possibly help you reach millions worldwide. Keep reading to find out more about efficient Facebook marketing strategies.

Having a contest is a good way to glean fans. Provide people with prizes and discounts for liking your page. Just be sure you actually follow through or your business will not be trusted.

Always post a link to any new content on your site to your Facebook wall. Link post summaries of blog entries from your site onto Facebook. Your Tweets are posted to your Facebook by simply linking the two.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Add pictures and color. People are much more drawn to decorative pages than plain ones.

Try making a group as an alternative to creating a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can also use a group and a page to give updates and allow users to share content.

Try holding a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You do not need invest much money, but you can increase your base of potential customers.

Choose updates carefully. Subscribers will get bored if your updates contain no value. Keep your updates helpful, educational, or entertaining. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Random customers have no incentive to keep up with your posts. Invest in targeted Facebook ads instead.

Facebook is a powerful tool that can gain a company a worldwide audience that translates into profits. Make sure you implement all the advice given in the article above. You will be pleased once you see how many people your message will reach.