It is quite likely that your relatives are on Facebook. A few of your older relatives may be on there, too. You need to determine if your customer base uses Facebook. If the answer is yes, then you may benefit from marketing on Facebook, so keep reading to learn the right way to do a campaign.

Having a contest is a good way to glean fans. Offer prizes or special deals to those who like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

If you are using Facebook for business, do it professionaly. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. People will trust and respect your business and what you have to say if you maintain a professional tone.

Increase customer engagement by commenting on the things they post on your Facebook wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Pay special attention to posts that express a complaint or a request for customer service.

Use a giveaway in order to drum up attention and interest on Facebook. Offer free products or discounts to subscribers when they join. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Set up your blog so that new posts are automatically linked on Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Consider using Facebook advertisements. Normal posting only adds so much when it comes to promoting services and products. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They generally do not cost a lot, and they can help you a lot.

Content Sharing

Facebook is a great content sharing tool. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat Facebook in that way. Write some actual blog posts and then promote them via other channels through your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

You likely use Facebook yourself, and therefore understand what would appeal to customers. These tips will keep your customers on edge with new product offerings for your company. Put a lot of effort into Facebook if you want to reap the benefits.

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