Facebook is a new and effective tool in the marketing world. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. If you want to get the most out of your marketing efforts, you’ll need to read up on Facebook marketing.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Reply to any comments left on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) When it is someone complaining, you must reply immediately.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Adding great photos and unique color combinations really helps. An appealing page is much more enticing than an ordinary page for Facebook users.

Be sure and answer all questions that people post on your Facebook page. Thank people that answer questions for you or provide other valuable information. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

Look into buying ads through Facebook. You can target it by sex, age, geographical location and even likes. You may also use a given budget and do a lot or a little as you can manage. Finally, there is no long-term commitment. Your ad can be stopped any time.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can gain attention from others’ Facebook pages. Be sure it is positive attention, though. If you have something good to say you can post on other pages. Do not ever do spam posts.

Hold a giveaway promotion to get more followers. Have customers like your Facebook page and give them something for it. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.

Always respond to people when they make a post to your Facebook wall. Respond to those who have taken the time to contact you. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Be sure that your posts offer some value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t make every post an ad, though.

Many companies are using Facebook to market today. If you use it the right way, this is the best way to show what you have to offer. Use the tricks and tips mentioned in order to ready your company for the next level.

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