Many people have an interest in marketing through Facebook, as it is such a popular site. If this is something that you have an interest in then you need to know a few things before you get started. Keep reading for some great tips on the subject.
Offering contests is an effective way to increase your fan base. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
It is important that your posts are always professional. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you stay professional, people will always view you that way.
Don’t let spammers overtake your Facebook page. Sites that are riddled with spam can end up turning potential customers off. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Consider Facebook as one way to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it as such. Spend time producing quality content and use your page to promote these posts. You’ll find that Facebook tends to drive a lot of traffic!
You may wish to create a Facebook group rather than a Facebook page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can also use a group and a page to give updates and allow users to share content.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Set up your offer and then turn change the status to “Promoted Post”. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Custom Tabs
Use custom tabs to make your page stand out. Custom tabs let you optimize information on your page for visitors that betters your business. For example, if a contest is going on you can have a tab there to get more information about it.
With custom audiences, you can target your ads more effectively. Your conversion rate will be better and your campaign will be less expensive as a result.
As you can now see, Facebook marketing isn’t all that difficult. Still, you have to understand that your results won’t be immediate. Use the above tips and remember to be patient.
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