Do you want to get the upper hand over your competitors? Would you like to market on Facebook just like they do? Would you like to beat their campaigns again and again? That takes determination and education, and this article can certainly help you out with the latter.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

It is important to have a lot of followers when using Facebook as a marketing tool. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. This will allow you to market to a larger audience so that your expenses do not go to waste.

Choose your updates very carefully. Subscribers will get bored if your updates contain no value. Give them information they want, like how-tos or humorous posts. Providing your audience with good updates can help with your success.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Those customers are random, so they do not have any reason to read your daily posts. Try getting into Facebook ads that are targeted instead.

Respond to everything that is posted on your wall. They’re taking the time to contact you, so the least you can do is reply. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.

See if you can post things to your Facebook page that allow people to sign up for offers from you. You can even use a promotion or giveaway as incentive to garner new followers. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.

While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. This network is very popular, but some subcultures and age groups prefer other websites. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

With all of this expert knowledge available to you, there is no reason you can’t show the competition up when it comes to marketing on Facebook. You can show them how you can be successful now! Use what you’ve just learned and start marketing today.