Are you educated about online marketing? Out of this, what do you know about using Facebook as a marketing strategy? Are you more of a traditional marketer who needs to upgrade his knowledge? It doesn’t matter how experienced you are when it comes to marketing, this article will help your business.

Be sure that anything that you post online has a link to your Facebook page on it. If you’re a blogger you should put a link to your Facebook page at the end of your posts. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Use it in that way for your brand. Compose actual blog postings and make sure your posts are promoted via other channels as well. You’ll soon see that you can get tons of web traffic from Facebook.

Consider creating a group instead of a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

You must build a healthy Facebook fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit that number, conversion rates skyrocket.

Consider carefully before you promote your business on someone else’s page. You can receive a great deal of attention when you post on other Facebook pages. But, be sure it is positive attention. Post on other pages if you have relevant or interesting information to add. Do not spam other pages.

Increased product sales are the primary purpose of a Facebook marketing campaign. So set a monthly goal for a particular amount of products sold. Getting people to become a fan is a good thing, but ultimately, you want sales. Your strategy may need adjusted if you do not see the results you hoped for.

Create a group for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. You may inform you audience about deals and give them other relevant information. This is a really good way to engage your customers.

If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. A great way to start is to add a Facebook button to your website. This is a non-intrusive form of marketing that allows people to connect to your business. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.

This article levels the field between newbies and professionals who know other marketing methods. But, the key is to actually use the advice given. Get your campaign started today by applying this advice.