Forging a strong Facebook presence is a good way to connect with customers and promote your business. However, you should educate yourself on Facebook marketing before starting any sort of campaign. Read the tips in this article; they can help you prepare for your next campaign.

Look at Facebook as a great way to post content. This can be a formal tool to get your business on the map. It should be thought of in this way. You can even use Facebook to promote your articles or blog posts. You will discover that Facebook has the ability to draw lots of traffic.

If you want to only target current customers, use “custom audiences”. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Interact with your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This will help them engage themselves in your brand.

Don’t forget to discuss your business on other Facebook pages. Posting on another page gets attention. You want this to be positive attention. You always want to keep your posting professional and a reflection of your business. Do not ever do spam posts.

Giveaways are terrific marketing tricks. Give something away a winner picked from you followers. Don’t give away anything expensive; just make it something that your fans will want.

Have different links that your visitors can sign up to on your Facebook. Providing something useful just for registering is a good way to keep the conversation going with interested parties. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

One strategy for turning visitors into fans to to maintain a fans-only content area on your website. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

Share Personal

Don’t share updates that have no direct relation to your own content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. If you wish to share personal information, do so on your personal Facebook page.

You should always do your best to make sure you respond to all customer comments. Respond to comments on your page and comments in your inbox. This can eat up a lot of time, but the user engagement you get as a result is worth it.

Now you should understand what it takes to have a successful campaign. Remember to adapt your strategies in function of the niche you want to target for better results. Spend time learning all you can about Facebook prior to launching your campaign.