Everyone has a story about the best way to market on Facebook. Trends are tempting, but you don’t really need them to create a great marketing campaign. This article can help you see what you need to succeed.

If you’re marketing your business on Facebook, you should be professional about it at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. People are going to trust your business when you remain professional.

Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and post links via Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Try very hard to make your Facebook page more unique and memorable than others. High quality pictures and appealing colors are essential. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just get the offer all set up and change it to “Promoted Post.” If it is a really good offer, you can even promote it to non-fans.

Know when to post about your business outside of your own Facebook page. You can gain attention from others’ Facebook pages. But, be sure it is positive attention. Post when you want to say something that’s worthwhile. Make sure that you avoid spamming other pages.

Offer something exclusive if someone “Likes” your page. Likes are a good way to raise the profile of your page. Giving a gift in return is good marketing. It could also be something like a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

Many people take a “throw everything at the wall and see what sticks” approach to marketing through Facebook, which isn’t always effective. This article goes beyond trends into tried-and-true strategies. Use what you’ve just learned, and watch your business take flight.