Almost everyone is on Facebook today. However, it can be used by you to better your business. There are free ways to use Facebook in marketing a business, as well as some paid advertising options. Continue reading to learn how you can use Facebook to market your business.

When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. You can attract more followers with an attractive page.

Never ignore comments and questions on your Facebook page. Thank people that answer questions for you or provide other valuable information. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Don’t neglect your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. You have to respect your audience if you want to be successful with Facebook marketing. This gets customers truly engaged in your company.

Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. Therefore, set a goal to achieve a certain amount of sales by month’s end. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. You should think about changing your strategy if you do not see an increase in your business.

One way to entice people to follow you is to only show content to those who are following you. Casual visitors will turn into followers in order to gain access to the fans-only content. Leave a good portion of your content visible for both SEO and enticement.

You may find some difficulty the first few weeks of using Facebook. Start the marketing process by displaying the Facebook button on your company’s website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. Facebook allows you to easily connect with your fans.

Make it where your fans can share on your page. You will want to share information with as many people as possible. Sharing and interaction is how Facebook thrives. If you make the effort to give your audience valuable information, it will pay off for you.

You are now better informed about Facebook marketing. Marketing on Facebook is free and easy. Make sure you start immediately because it is unlikely that your competition is using Facebook. Who knows? They may have read this article as well, so get going!