A Guide On The Subject Of Facebook Marketing

By Karen White in Business Startup

Does reaching millions of people with a marketing campaign sound exciting? Have you ever thought of using Facebook to realize this dream? Millions of people are on Facebook and can potentially be your fans.

Link all of your published content to your Facebook. If you write a blog, make sure that new posts appear on Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

TIP! Having a contest is a good way to glean fans. Offer prizes or discounts to your users when they like your page.

Create a Facebook ad. Normal posts to your Facebook page will only promote your products to your current followers. Purchase Facebook ads to expand your business. They aren’t too costly, and can make a world of difference.

Fan Base

The most important first step to Facebook marketing is to build a solid fan base. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that mark, your conversions will start happening rapidly.

TIP! Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re a blogger you should put a link to your Facebook page at the end of your posts.

Giving stuff away is a very effective marketing strategy. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It may cost you small amount, but you will have more people to communicate with.

When you choose to update your page, be careful about it. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Give them information they want, like how-tos or humorous posts. Facebook Insights can show you what successful updates look like.

Allow interested parties to sign up via your Facebook page. This will keep the interest of your audience for a longer period of time. Use contests or freebies to entice them to give you their contact information.

TIP! Create a Facebook ad. Normal posts to your Facebook page will only promote your products to your current followers.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. This network is extremely popular, but some age groups or subcultures prefer other sites. Before you launch your campaign, research your target audience and find out what their preferred social networks are.

If updates are not relevant to your business, do not share them. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Keep the business and personal pages separate so you can focus on your business better.

Seek out leadership opportunities on Facebook. Facebook can help you become known as a leader in your niche. Be looking for all opportunities you can find to post comments using your expertise. This is a good way to meet new people and grow your fan base.

TIP! Consider Facebook to be a platform in sharing content. Facebook is for more than just idle conversation; it is a primary channel for content.

Facebook is the place to market your company today. There are millions of Facebook users that your business is now exposed to. These tips can improve the visibility of your business if it is in a rut. There are no limits as far as marketing with Facebook is concerned.

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