Everyone has an opinion on the best way to use Facebook as a marketing tool for your business. They focus on trends, but this is superficial and a mistake. If you want a great foundation of marketing knowledge, this article is for you.

You can quickly expand your viewers on Facebook by holding a competition. You could throw a photo contest, for instance, with customers using your product in unusual ways. Follow through with your prizes and discounts, or you will lose customers.

Consider buying a few Facebook ads. Posting to your page will only get you so far. Purchased ads can make a huge difference. They don’t cost too much, but they are effective.

Be sure there is not too much spam on your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. You will be able to set up a list of keywords that will be filtered off of your page.

Facebook is primarily a means of sharing content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. It should be thought of in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook can bring you lots of traffic.

You may wish to create a Facebook group rather than a Facebook page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Try buying Facebook ads. You are able to customize your ad so that only one gender or a certain age group can see it. You are also able to keep the ad within a particular budget, spending however much you want. There are also no long-term commitments required. You have the ability to stop the ad at your convenience.

Carefully consider any updates you plan to post. People don’t want to be flooded with sales jargon or spam. Make sure your updates are fun or helpful. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

Trends are just a lazy man’s way to get by. This article goes beyond trends into tried-and-true strategies. You’ll have a successful Facebook marketing campaign by applying what you’ve learned here.