Facebook marketing can be a great way to help your business expand. If you don’t know how to do this, don’t worry. Thankfully, experts have provided the advice below to get you started.

If you’re marketing your business on Facebook, you should be professional about it at all times. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you keep a professional tone, you are respected more by customers.

Make sure that all content you publish online is at least linked to from your Facebook. Link post summaries of blog entries from your site onto Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post. A good offer will appeal to potential customers as well.

Make sure to put your current audience in the forefront of your priorities. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. If you want your Facebook marketing to pack more power, then make your audience feel respected. This leads to engagement of your customers who can then spread the word to others.

Offer an easy way for your followers to sign-up for contests. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

Get more followers by hiding content from those that aren’t fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.

Consider creating a Facebook group for you company. You can communicate with customers and they can communicate with each other here. Inform your subscribers about the new products or discounts you are offering. This can be a great way for you to know your customers.

Don’t share irrelevant updates. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Post anything of a personal nature using your individual Facebook profile.

Now that you have read this, you should find that Facebook marketing isn’t scary. Start using Facebook to market your business right now! Do not hold back – you will get a lot of attention with Facebook. Start now.

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