Most people these days use Facebook for one thing or another. Although most use it for personal reasons, business owners are finding it helpful as well. Facebook does offer marketing options you can pay for, however there are also free ways that you can market your business. Keep reading for advice on how to use these features.

Consider buying a few Facebook ads. Normal posting only adds so much when it comes to promoting services and products. To get real reach into your channel, you are going to want to purchase some Facebook ads. They are not expensive, and can make a substantial difference.

Promote a contest using Facebook Offers. Set up your offer and switch it to Promoted Post via your Wall. If the offer is very good you can also promote it to those who are not fans.

Always take the time to answer any questions and address any comments made to you through Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Use custom tabs to make your page stand out. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. Use tabs to organize the different contests that you hold.

The key to successful marketing with Facebook is having a strong base of fans. You don’t need to spend much money until you’ve gleaned 5K fans or so. Once you gain a large following, you marketing efforts will become much easier.

Be careful with your Facebook updates. Subscribers will get bored if your updates contain no value. Educate your customers with enlightening posts. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

Companies like car dealers may not need a page on Facebook for their business. There is no reason for these customers to see the daily happenings at your company. Invest your marketing dollars in a targeted Facebook ad instead.

This article has provided you with valuable information on conducting a Facebook marketing campaign. Facebook is a very affordable method of marketing and implementing all that you’ve learned from this article is in your best interest. Ensure you start out now, because people need to know about you and not your rival. You never know when they might start up their own page!

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