Facebook is used by a lot of people. It gets millions of people signing up daily, plus the hundreds of millions already there. So, if you own a business, you have to become friendly with Facebook if you want to open your business up to a plethora of users. This article shows you how it’s done.

When marketing through Facebook, you’ve got to make your page stand out from the competition. You can make a colorful or photo-heavy page. Plain pages don’t get the attention professional looking pages do.

Do not let spam overtake your page. There are some filters that can be put into place if you can’t monitor your site all of the time. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook isn’t just about informal chit chat, it’s also a major content format. Think of it as such. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will see great results from using Facebook.

Have you looked into using custom tabs on your Facebook page? The tabs let you organize your page information to make it easier for customers to navigate. Use tabs to organize the different contests that you hold.

Before you do anything else, you must build your audience. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit that number, conversion rates skyrocket.

Free giveaways are some of the best tactics for your marketing plan. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” This doesn’t cost much and has the potential to build a significant following for your brand.

Carefully consider any updates you plan to post. Your followers will become disinterested if you aren’t sharing content that they can use. Updates ought to be fun, informative and useful. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

As previously mentioned, Facebook has nearly limitless potential for communicating with customers and earning sales. Now that you have gone over the article above you should have no trouble using Facebook to your advantage. Don’t waste any more time; turn on your computer and begin your Facebook marketing campaign today.