Facebook has become a very popular site on the Internet. It gets millions of people signing up daily, plus the hundreds of millions already there. Therefor, it is a great tool for a business’ marketing strategy. Continue to read to find out what you need to do.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer users prizes and discounts in exchange for encouraging people to like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Don’t let your Facebook page become overrun with spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

A page is great, but a group might be a better idea. This will help generate an online community for better interaction. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it’s a good deal, you can give it to people that do not even like your page yet.

Use the custom tabs to maximize your Facebook marketing efficiency. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. Deals, contests and promotions can be organized with their own tabs.

As mentioned earlier in this article, Facebook represents unlimited potential for contacting customers and making sales. This article sets the platform for your success with Facebook marketing. Try not to waste additional time, get the computer fired up and start marketing with Facebook now.