Do you want to get a leg up on the competition? Do they use Facebook as a marketing tool and you want in on the fun? Are you always looking to strengthen your marketing? All it takes is some gumption and knowledge, and we’re happy to provide you the latter below.

An ideal way to encourage fans is to always reply to their wall postings. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply to them, especially if it is someone who needs customer service or has a complaint.

Try very hard to make your Facebook page more unique and memorable than others. You may do this through your choice of page color and the addition of graphics. This will attract the most amount of customers.

Try developing a group rather than a page. A group allows everyone to interact and feel like they know one another. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

With custom audiences, you can target your ads more effectively. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

In order to make the most of your marketing efforts, build a fan base that is solid. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you reach that goal, you get more followers from promotions.

Don’t neglect the audience you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. A respected audience is a happy audience. This can help your brand earn real engagement, so do not forget about your champions!

The more you know about Facebook marketing, the easier it will be to beat the competition. Now you can be the expert! Take this great advice and start using it to reach out to the world.