Facebook is among the most popular sites out there, because it allows people to connect to one another effortlessly. You can use Facebook to market your business. Read on and learn how Facebook marketing can benefit you.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. High quality pictures and appealing colors are essential. Facebook users tend to be drawn to these kinds of pages over plain pages.

Use Facebook to connect with your customers. Facebook is useful for more than chatting with your friends. Create your content with this in mind. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Never ignore a message that someone sends you. Show that you appreciate their questions and comments, and give helpful responses. When you already have an answer available on your website, link to it.

Use custom tabs to make your page stand out. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, if you have a contest going, a tab for that can be included.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Try holding a giveaway. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. Don’t give away anything expensive; just make it something that your fans will want.

Think through your updates before you post them. You can very quickly alienate your audience with poor content. They should offer help or be educational or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

Always allow people to write their own comments on your wall. Not allowing your customers to post causes them to think that you don’t care about their opinions.

Instead of blowing off the potential Facebook can have on your marketing campaign, try it out and see how effective it can be. Whether your business is big or small, you can use Facebook to your advantage. Keep these tips in mind to get more from Facebook marketing.