Social media’s popularity makes Facebook a great place to market your company. If this is something that you have an interest in then you need to know a few things before you get started. Read through the advice that this article contains to help you get started.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

When marketing through Facebook, you’ve got to make your page stand out from the competition. You should add pictures and colors to attract attention. This will attract more users.

Consider Facebook as a good way to share your content. It can be used for so much more than chit chat. Treat Facebook seriously to improve your profits. Make sure that you incorporate professional posts about your product on your page. You will see that Facebook brings you a great deal of traffic!

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just set the offer and choose to make a Promoted Post. If your offer is really good, you can consider opening it up to non-fans.

Custom tabs need to be used when creating a Facebook marketing page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. When you run a contest, put it on its own tab, for instance.

You want to increase sales through your Facebook marketing efforts. Setting monthly goals will help you do this. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you are disappointed in your sales, it might be time to make changes in your business strategy.

Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. Always keep in mind that it will take some time to bring success. These techniques will improve your success as a business.