Expert Advice On How To Use Facebook For Marketing

By Karen White in Business Startup

Would you like to market you business, but don’t know where to start? If that’s the case, you really need to look at Facebook marketing. The millions of Facebook users are all potential customers. If this sounds interesting to you, keep reading to find out how to make Facebook marketing work for you.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Reward them with prizes and incentives if they like your page. Show proof that you have awarded the prize after the contest ends.

TIP! Talk to your fans. Pay close attention to your followers and what they want.

You must have an attention-getting page so that your page is set apart from the rest. High quality pictures and appealing colors are essential. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Share Content

Think of Facebook as a way to share content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it as a marketing medium. Use Facebook to promote your blogs from other channels. Facebook can drive a ton of traffic to your sites.

TIP! Increase customer engagement by commenting on the things they post on your Facebook wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle).

Use Facebook Offers to promote your special deals. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If it’s a good deal, you can give it to people that do not even like your page yet.

If you want to target a custom audience, you can do that. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Consider carefully before you promote your business on someone else’s page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. You want this to be positive attention. Only post things that are worthy of posting. Avoid spamming at all times.

TIP! Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can make a colorful or photo-heavy page.

Give your audience a spot on where they can sign up to your Facebook page. This will allow them to register for contests easily. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.

Facebook is a powerful tool that can gain a company a worldwide audience that translates into profits. The tips in this article should bring it all together, making it easy to hit the ground running. You are going to be happy that you did when you spread your marketing message to the world.

Related Articles.