Expert Advice On How To Use Facebook For Marketing

By Karen White in Business Startup

Facebook is probably the most visited social media site. Millions of people use Facebook every day. Business owners must learn about Facebook in order to make it work for your business. Read on and learn about Facebook marketing.

Contests are a good way to market and get new followers on Facebook. Provide fans with coupons or even a product when they share or Like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

TIP! Use a contest to build talk about your brand. You should encourage your customers to join by offering a few free products to some of your subscribers.

Use a giveaway in order to drum up attention and interest on Facebook. You can encourage buyers to join when you offer some free products to your regular subscribers. Just announce a winner and repeat the promotion as necessary.

Try out Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. Ads can reach further into your target market and draw customers to your page. These will add to the traffic that your product brings.

Make a group rather than a page. A Facebook group allows users to have their own community. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

TIP! Do not forget about your existing audience. There are people that just want likes and then they forget about existing fans.

Utilize custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. When you run a contest, put it on its own tab, for instance.

Do not forget about your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This engages your consumers with your brand, so you can’t forget who your champions are.

Always answer comments and posts that show up on your Wall. If someone reaches out to you, they deserve to be acknowledged. Consider the posts to be like phone calls; answer the questions that are asked of you.

TIP! Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. This network is extremely popular, but some age groups or subcultures prefer other sites.

As mentioned earlier in this article, Facebook represents unlimited potential for contacting customers and making sales. You now know how to market effectively on Facebook. Get started today, and you will begin seeing results before you know it!

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