Getting directly involved with Facebook is an excellent opportunity to promote your brand and keep up to date with your audience. It is important to learn more about Facebook marketing before launching your campaign. Read this article to learn some tips to make your efforts more effective. With a good plan, you are more likely to succeed.

Offering contests is an effective way to increase your fan base. Reward them with prizes and incentives if they like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Make sure any content you publish is linked through your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Don’t let spam overrun your page on Facebook. You can put filters in place that will help you to keep things on track when you are away. Your administrators can update the filters as new spam is added to your page.

You may wish to create a Facebook group rather than a Facebook page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Contests are a fun way to build an audience. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

After reading through this article, you should know more about how to market your business on Facebook. For the best results, focus your campaign around your niche. Do more research on Facebook marketing before starting to work on your campaign.