Facebook Marketing 101: Everything You Need To Know

By Karen White in Business Startup

Facebook is widely used in the United States. But, it can also be used to boost business. Facebook gives you some good ways to get yourself out there. Whether you’re paying to advertise or not, you will find the following tips to be useful.

Give away free items to loyal or potential customers. Offer these free items to those who subscribe to your page. Post who the winners are to your Facebook page; do this often to grow your business.

TIP! Interact with your fans regularly so you know what it is they want. Acknowledge the posts that people make.

Always be sure that you’re answering things when people ask you questions or leave you comments. Make sure to give helpful answers, and thank them for their time. Share links to articles if they answer questions posed on your site.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Do not leave out people that are already fans. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For powerful Facebook marketing, you need an audience that feels respected. Communication leads to a great relationship with your customers.

TIP! When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be done by using colors and photographic elements.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Invest in targeted Facebook ads instead.

Make sure you answer posts and comments on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. You would not ignore phone calls, so why would you ignore Facebook posts?

This article has hopefully given you some solid information to help you get started with your marketing campaign. Using Facebook to assist with your marketing does not cost a lot of money, it just takes some time. The sooner you get onto Facebook, the better your chances of getting a jump on your competitors. You never know when they might start up their own page!

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