Do you have a Facebook page for your brand? You could be missing lots of potential customers if it isn’t. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Continue reading for some great advice about Facebook marketing.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offers can include discounts and prizes for users “liking” your page. Show proof that you have awarded the prize after the contest ends.

You should give a product or service away to get people interested. Offer entries in return for liking your page. Announce winners on your page and repeat as necessary.

Try using Facebook ads in your marketing tactics. Typical postings are great, but there’s a limit to how far they can reach. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They cost very little and can have a big impact.

Facebook Offers can help you get the word out about a giveaway. Create the offer and then make sure to post it on the wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Check comments on your Facebook page regularly and respond promptly. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. If applicable, send a link to a pertinent article on your site.

Make sure to build a fan base when marketing on Facebook. You should always aim at gaining a large following. When you hit that number, your conversion rates will soar.

Think through your updates before you post them. Subscribers will lose interest quickly if the content you share isn’t valuable. Every update should be entertaining, helpful, or should teach them something. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.

Be sure that your posts offer some value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

Allow interested parties to sign up via your Facebook page. Offer them something of value when they register so that people will be more likely to do so. Use contests or freebies to entice them to give you their contact information.

If you’re not already using Facebook to promote your business, you probably will now. You have learned some helpful advice. Even if you aren’t new to Facebook marketing, there is always room for improvement. Use the information you’ve learned to assist you.

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